Brandwave

Smeg vs Westinghouse:Which is more popular?

In September 2026, Smeg had more branded searches than Westinghouse among oven brands worldwide. Smeg had about 1 million branded searches, while Westinghouse had 110,000. Smeg made up 36.5% of all oven brand searches we track, and Westinghouse accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about oven brands, neither Smeg nor Westinghouse appeared in any of the five answers.

Among oven brands worldwide in September 2026

Who do people search for more?

Smeg, about 9 searches for every 1 for Westinghouse

Smeg 1M searchesWestinghouse 110K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Smeg in 0 of 5Westinghouse in 0 of 5

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Top oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Smeg nor Westinghouse showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. GE Profile2nd
  3. Miele3rd
  4. Whirlpool4th
  5. Frigidaire5th
  6. Wolf6th
  7. Electrolux7th
  8. Smeg–
  9. Westinghouse–
  10. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Profile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Smeg or Westinghouse more popular in search?

This chart shows how often people search Google for Smeg and Westinghouse by name. Each line represents a brand's share of searches for all ten oven brands we track, month by month, from English-language searches worldwide.

Smeg and Westinghouse among oven brands worldwide, by month

Share of searches by month for Smeg, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegWestinghouseWolfBoschFisher & PaykelWhirlpoolMieleFrigidaireGE Profile
Oct 202551.5%36%4.6%2%1.6%1.1%0.95%0.76%0.77%0.6%
Nov 202558.1%31.7%3.5%2%1.2%0.86%0.84%0.58%0.52%0.68%
Dec 202549.3%39.4%3.6%2.3%1.5%0.89%0.87%0.73%0.6%0.7%
Jan 202648.8%39.8%3.6%2.3%1.5%1.1%0.86%0.72%0.44%0.85%
Feb 202648.1%39.7%4.3%2.3%1.5%1.1%0.89%0.88%0.43%0.65%
Mar 202653.2%35.7%3.9%2.1%1.4%1.2%0.83%0.79%0.48%0.51%
Apr 202656.5%32.3%4.1%2.1%1.5%1%0.72%0.68%0.48%0.54%
May 202656.6%32.3%4.2%2.2%1.2%1%0.69%0.68%0.48%0.54%
Jun 202659.6%29.2%4.4%2.1%1.3%1.1%0.73%0.72%0.49%0.46%
Jul 202651.3%37.1%4.6%2.2%1.4%1.1%0.77%0.62%0.44%0.53%
Aug 202655.9%33.5%4.1%2.1%1.2%1%0.81%0.67%0.46%0.38%
Sep 202653.5%36.5%3.9%1.7%1.2%0.97%0.77%0.65%0.53%0.36%

How has the Smeg and Westinghouse comparison changed over the last 12 months?

3 findings
  • Smeg was ahead of Westinghouse in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Smeg’s share of searches among oven brands worldwide moved from 36% to 36.5%, and its estimated monthly branded searches held steady at 1M.
  • Across the 12 months ending September 2026, Westinghouse’s share of searches among oven brands worldwide moved from 4.6% to 3.9%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for oven brands worldwide in September 2026?

2 changes

  1. In September 2026, Smeg gained share of searches among oven brands worldwide, from 33.5% to 36.5%.

  2. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Smeg’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Smeg

3 branded search terms

  • smeg
  • smeg coffee machine
  • smeg fridge

Westinghouse

1 branded search term

  • westinghouse

How the Brand Demand Index is measured

Other head-to-heads among oven brands

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