Brandwave

Rootly vs xMatters:Which is more popular?

In September 2026, Rootly and xMatters were level in searches among on-call management platforms worldwide, with an estimated 6.7K versus 6.6K branded searches, at 7.6% and 7.5% of the total. When we asked ChatGPT and Google AI Overviews about on-call management platforms, Rootly appeared in four of the five answers and xMatters in none.

Among on-call management platforms worldwide in September 2026

Who do people search for more?

Rootly and xMatters are searched for about as often as each other.

Rootly 6.7K searchesxMatters 6.6K searches

Who does AI mention more?

Rootly, mentioned in 4 of 5 answers, xMatters in 0

Rootly in 4 of 5xMatters in 0 of 5

Who does AI recommend more?

Rootly, the only one of the two named

Rootly first in 4xMatters never named

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Top on-call management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rootly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. xMatters did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PagerDuty1st
  2. incident.io2nd
  3. Rootly3rd
  4. Jira Service Management4th
  5. FireHydrant5th
  6. Grafana IRM6th
  7. Better Stack7th
  8. Opsgenie8th
  9. xMatters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rootly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grafana IRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FireHydrant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jira Service Management2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Opsgenie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about on-call management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Rootly or xMatters more popular in search?

This chart shows how often people search Google for Rootly and xMatters by name. Each line represents a brand's share of searches for all nine on-call management platforms we track, month by month, from English-language searches worldwide.

Rootly and xMatters among on-call management platforms worldwide, by month

Share of searches by month for Rootly, xMatters. The figures are in the table below the chart.

View monthly share of searches table
MonthJira Service ManagementBetter StackOpsgenieincident.ioRootlyxMattersGrafana IRMFireHydrantPagerDuty
Oct 202533.9%8.2%27.5%12.3%6.8%6.7%4.3%0.17%0.01%
Nov 202538.6%9.4%25.8%7.7%6.4%7.7%4.3%0.16%0.01%
Dec 202534.9%10.2%28.1%8.3%7%6.8%4.3%0.33%0.01%
Jan 202637.3%11.1%24.8%7.4%7.6%7.4%4.1%0.36%0.01%
Feb 202637.7%11.2%25.2%7.5%7.8%6.1%4.2%0.29%0.01%
Mar 202634.9%12.7%23.2%8.5%8.8%6.9%4.7%0.33%0.02%
Apr 202637.2%13.5%20.2%9.1%7.6%7.4%4.7%0.29%0.01%
May 202637.4%16.6%20.3%7.4%7.6%6.1%4.5%0.1%0.01%
Jun 202638.3%13.9%20.8%9.3%7.7%6.2%3.7%0.1%0.01%
Jul 202638.4%13.9%20.8%9.3%7.7%6.2%3.7%0.1%0.01%
Aug 202635.2%18.7%18.7%8.3%8.5%6.8%3.7%0.11%0.01%
Sep 202638.6%16.8%16.8%9.2%7.6%7.5%3.3%0.08%0.01%

How has the Rootly and xMatters comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: xMatters took it in November 2025, Rootly took it in December 2025.
  • Across the 12 months ending September 2026, Rootly’s share of searches among on-call management platforms worldwide moved from 6.8% to 7.6%, and its estimated monthly branded searches held steady at 6.7K.
  • Across the 12 months ending September 2026, xMatters’ share of searches among on-call management platforms worldwide moved from 6.7% to 7.5%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for on-call management platforms worldwide in September 2026?

3 changes

  1. In September 2026, incident.io overtook Rootly to rank 4th among on-call management platforms worldwide, with 9.2% of the searches.

  2. In September 2026, xMatters gained share of searches among on-call management platforms worldwide, from 6.8% to 7.5%.

  3. In September 2026, Rootly lost share of searches among on-call management platforms worldwide, from 8.5% to 7.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Rootly’s and xMatters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rootly

3 branded search terms

  • rootly
  • rootly app
  • rootly incident management

xMatters

1 branded search term

  • xmatters

How the Brand Demand Index is measured

Other head-to-heads among on-call management platforms

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