Brandwave

Better Stack vs incident.io:Which is more popular?

In September 2026, Better Stack had more branded searches than incident.io among on-call management platforms worldwide. Better Stack had about 14,800 branded searches, while incident.io had 8,100. Better Stack made up 16.8% of all on-call management platform searches we track, and incident.io accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about on-call management platforms, incident.io appeared in four of the five answers and Better Stack in two. incident.io was mentioned before Better Stack in every answer.

Among on-call management platforms worldwide in September 2026

Who do people search for more?

Better Stack, about 83% more searches than incident.io

Better Stack 14.8K searchesincident.io 8.1K searches

Who does AI mention more?

incident.io, mentioned in 4 of 5 answers, Better Stack in 2

incident.io in 4 of 5Better Stack in 2 of 5

Who does AI recommend more?

incident.io, named ahead of Better Stack in every answer

incident.io first in 4Better Stack never first

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Top on-call management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, incident.io was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Better Stack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. incident.io was listed before Better Stack in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PagerDuty1st
  2. incident.io2nd
  3. Rootly3rd
  4. Jira Service Management4th
  5. FireHydrant5th
  6. Grafana IRM6th
  7. Better Stack7th
  8. Opsgenie8th
  9. xMatters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rootly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grafana IRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FireHydrant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jira Service Management2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Opsgenie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about on-call management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Better Stack or incident.io more popular in search?

This chart shows how often people search Google for Better Stack and incident.io by name. Each line represents a brand's share of searches for all nine on-call management platforms we track, month by month, from English-language searches worldwide.

Better Stack and incident.io among on-call management platforms worldwide, by month

Share of searches by month for Better Stack, incident.io. The figures are in the table below the chart.

View monthly share of searches table
MonthJira Service ManagementBetter StackOpsgenieincident.ioRootlyxMattersGrafana IRMFireHydrantPagerDuty
Oct 202533.9%8.2%27.5%12.3%6.8%6.7%4.3%0.17%0.01%
Nov 202538.6%9.4%25.8%7.7%6.4%7.7%4.3%0.16%0.01%
Dec 202534.9%10.2%28.1%8.3%7%6.8%4.3%0.33%0.01%
Jan 202637.3%11.1%24.8%7.4%7.6%7.4%4.1%0.36%0.01%
Feb 202637.7%11.2%25.2%7.5%7.8%6.1%4.2%0.29%0.01%
Mar 202634.9%12.7%23.2%8.5%8.8%6.9%4.7%0.33%0.02%
Apr 202637.2%13.5%20.2%9.1%7.6%7.4%4.7%0.29%0.01%
May 202637.4%16.6%20.3%7.4%7.6%6.1%4.5%0.1%0.01%
Jun 202638.3%13.9%20.8%9.3%7.7%6.2%3.7%0.1%0.01%
Jul 202638.4%13.9%20.8%9.3%7.7%6.2%3.7%0.1%0.01%
Aug 202635.2%18.7%18.7%8.3%8.5%6.8%3.7%0.11%0.01%
Sep 202638.6%16.8%16.8%9.2%7.6%7.5%3.3%0.08%0.01%

How has the Better Stack and incident.io comparison changed over the last 12 months?

3 findings

How did search popularity change for on-call management platforms worldwide in September 2026?

2 changes

  1. In September 2026, incident.io overtook Rootly to rank 4th among on-call management platforms worldwide, with 9.2% of the searches.

  2. In September 2026, Better Stack lost share of searches among on-call management platforms worldwide, from 18.7% to 16.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Better Stack’s and incident.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Better Stack

1 branded search term

  • better stack

incident.io

1 branded search term

  • incidentio

How the Brand Demand Index is measured

Other head-to-heads among on-call management platforms

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