Brandwave

incident.io vs Rootly:Which is more popular?

In September 2026, incident.io had more branded searches than Rootly among on-call management platforms worldwide. incident.io had about 8,100 branded searches, while Rootly had 6,720. incident.io made up 9.2% of all on-call management platform searches we track, and Rootly accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about on-call management platforms, incident.io and Rootly each appeared in four of the five answers. incident.io was mentioned before Rootly in every answer.

Among on-call management platforms worldwide in September 2026

Who do people search for more?

incident.io, about 21% more searches than Rootly

incident.io 8.1K searchesRootly 6.7K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

incident.io in 4 of 5Rootly in 4 of 5

Who does AI recommend more?

incident.io, named ahead of Rootly in every answer

incident.io first in 4Rootly never first

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Top on-call management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, incident.io and Rootly were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. incident.io was listed before Rootly in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PagerDuty1st
  2. incident.io2nd
  3. Rootly3rd
  4. Jira Service Management4th
  5. FireHydrant5th
  6. Grafana IRM6th
  7. Better Stack7th
  8. Opsgenie8th
  9. xMatters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rootly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grafana IRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FireHydrant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jira Service Management2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Opsgenie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about on-call management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is incident.io or Rootly more popular in search?

This chart shows how often people search Google for incident.io and Rootly by name. Each line represents a brand's share of searches for all nine on-call management platforms we track, month by month, from English-language searches worldwide.

incident.io and Rootly among on-call management platforms worldwide, by month

Share of searches by month for incident.io, Rootly. The figures are in the table below the chart.

View monthly share of searches table
MonthJira Service ManagementBetter StackOpsgenieincident.ioRootlyxMattersGrafana IRMFireHydrantPagerDuty
Oct 202533.9%8.2%27.5%12.3%6.8%6.7%4.3%0.17%0.01%
Nov 202538.6%9.4%25.8%7.7%6.4%7.7%4.3%0.16%0.01%
Dec 202534.9%10.2%28.1%8.3%7%6.8%4.3%0.33%0.01%
Jan 202637.3%11.1%24.8%7.4%7.6%7.4%4.1%0.36%0.01%
Feb 202637.7%11.2%25.2%7.5%7.8%6.1%4.2%0.29%0.01%
Mar 202634.9%12.7%23.2%8.5%8.8%6.9%4.7%0.33%0.02%
Apr 202637.2%13.5%20.2%9.1%7.6%7.4%4.7%0.29%0.01%
May 202637.4%16.6%20.3%7.4%7.6%6.1%4.5%0.1%0.01%
Jun 202638.3%13.9%20.8%9.3%7.7%6.2%3.7%0.1%0.01%
Jul 202638.4%13.9%20.8%9.3%7.7%6.2%3.7%0.1%0.01%
Aug 202635.2%18.7%18.7%8.3%8.5%6.8%3.7%0.11%0.01%
Sep 202638.6%16.8%16.8%9.2%7.6%7.5%3.3%0.08%0.01%

How has the incident.io and Rootly comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Rootly took it in January 2026, incident.io took it in April 2026, Rootly took it in May 2026, incident.io took it in June 2026, Rootly took it in August 2026, incident.io took it in September 2026.
  • Across the 12 months ending September 2026, incident.io’s share of searches among on-call management platforms worldwide moved from 12.3% to 9.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
  • Across the 12 months ending September 2026, Rootly’s share of searches among on-call management platforms worldwide moved from 6.8% to 7.6%, and its estimated monthly branded searches held steady at 6.7K.

How did search popularity change for on-call management platforms worldwide in September 2026?

2 changes

  1. In September 2026, incident.io overtook Rootly to rank 4th among on-call management platforms worldwide, with 9.2% of the searches.

  2. In September 2026, Rootly lost share of searches among on-call management platforms worldwide, from 8.5% to 7.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using incident.io’s and Rootly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

incident.io

1 branded search term

  • incidentio

Rootly

3 branded search terms

  • rootly
  • rootly app
  • rootly incident management

How the Brand Demand Index is measured

Other head-to-heads among on-call management platforms

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