Media buying agencies:Which are searched most?
In August 2026, WPP Media was the most searched among media buying agencies worldwide, with an estimated 88.8K branded searches and 47% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
WPP Media47%
Omnicom Media Group21.4%
Havas Media15.7%IPG Mediabrands7.8%
Publicis Media7.8%
dentsu0.25%
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Share of SearchLeaderboard
Compare the media buying agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WPP Media, Omnicom Media Group, Havas Media, IPG Mediabrands, Publicis Media. The figures are in the table below the chart.
View monthly share of search table
| Month | WPP Media | Omnicom Media Group | Havas Media | IPG Mediabrands | Publicis Media | dentsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 17.3% | 15.5% | 17.3% | 9.5% | 0.31% |
| Nov 2025 | 38.5% | 17.8% | 15.9% | 17.8% | 9.7% | 0.26% |
| Dec 2025 | 35.4% | 24.5% | 14.6% | 16.4% | 8.9% | 0.24% |
| Jan 2026 | 41.7% | 20.4% | 14.9% | 13.7% | 9.1% | 0.2% |
| Feb 2026 | 40.4% | 20.8% | 15.2% | 13.9% | 9.3% | 0.3% |
| Mar 2026 | 40.4% | 20.8% | 15.2% | 13.9% | 9.3% | 0.37% |
| Apr 2026 | 41.1% | 21.2% | 15.5% | 14.2% | 7.7% | 0.31% |
| May 2026 | 42.8% | 18% | 16.1% | 14.8% | 8.1% | 0.26% |
| Jun 2026 | 43.2% | 18.2% | 16.3% | 12.2% | 9.9% | 0.26% |
| Jul 2026 | 46.2% | 21.1% | 15.4% | 9.4% | 7.7% | 0.25% |
| Aug 2026 | 47% | 21.4% | 15.7% | 7.8% | 7.8% | 0.25% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47% | 88.8K | 0% | +0.8 points | |
| 2, held 2nd | 21.4% | 40.5K | 0% | +0.4 points | |
| 3, held 3rd | 15.7% | 29.6K | 0% | +0.3 points | |
| 4, held 4th | 7.8% | 14.8K | -18.2% | -1.6 points | |
| 5, held 5th | 7.8% | 14.8K | 0% | +0.1 points | |
| 6, held 6th | 0.25% | 480 | 0% | 0 points |
47%
Held 1st. 88.8K estimated branded searches, 0% vs prior month. Share +0.8 points.
21.4%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
15.7%
Held 3rd. 29.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.8%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
7.8%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
dentsu0.25%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- WPP Media vs Omnicom Media Group: compare search popularity
- WPP Media vs Havas Media: compare search popularity
- WPP Media vs Publicis Media: compare search popularity
- Omnicom Media Group vs Havas Media: compare search popularity
- Omnicom Media Group vs Publicis Media: compare search popularity
- Havas Media vs Publicis Media: compare search popularity
- IPG Mediabrands vs Publicis Media: compare search popularity
- Compare any of these brands
Which brand is most popular in search among media buying agencies worldwide?
6 brands
In August 2026, WPP Media was the most searched among media buying agencies worldwide, with an estimated 88.8K branded searches and 47% estimated Share of Search within this set. Omnicom Media Group is in 2nd place, 25.6 percentage points behind at 21.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| WPP Media | 40.1% → 47% | 47%Aug 2026 | 35.4%Dec 2025 | 1st |
| Omnicom Media Group | 17.3% → 21.4% | 24.5%Dec 2025 | 17.3%Oct 2025 | 3rd → 2nd |
| Havas Media | 15.5% → 15.7% | 16.3%Jun 2026 | 14.6%Dec 2025 | 4th → 3rd |
| IPG Mediabrands | 17.3% → 7.8% | 17.8%Nov 2025 | 7.8%Aug 2026 | 2nd → 4th |
| Publicis Media | 9.5% → 7.8% | 9.9%Jun 2026 | 7.7%Jul 2026 | 5th |
| dentsu | 0.31% → 0.25% | 0.37%Mar 2026 | 0.2%Jan 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media buying agencies worldwide increased from 40.1% to 47%.
- Across the 11 months ending August 2026, Omnicom Media Group’s estimated Share of Search among media buying agencies worldwide increased from 17.3% to 21.4%.
- Across the 11 months ending August 2026, IPG Mediabrands’ estimated Share of Search among media buying agencies worldwide decreased from 17.3% to 7.8%.
- Across the 11 months ending August 2026, Publicis Media’s estimated Share of Search among media buying agencies worldwide decreased from 9.5% to 7.8%.
- Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media buying agencies worldwide peaked at 47% in August 2026 and was lowest at 35.4% in December 2025.
- Across the 11 months ending August 2026, Omnicom Media Group’s estimated Share of Search among media buying agencies worldwide peaked at 24.5% in December 2025 and was lowest at 17.3% in October 2025.
- Across the 11 months ending August 2026, Havas Media’s estimated Share of Search among media buying agencies worldwide peaked at 16.3% in June 2026 and was lowest at 14.6% in December 2025.
- Across the 11 months ending August 2026, IPG Mediabrands’ estimated Share of Search among media buying agencies worldwide peaked at 17.8% in November 2025 and was lowest at 7.8% in August 2026.
- Across the 11 months ending August 2026, Publicis Media’s estimated Share of Search among media buying agencies worldwide peaked at 9.9% in June 2026 and was lowest at 7.7% in July 2026.
- Across the 11 months ending August 2026, Omnicom Media Group rose from 3rd to 2nd among media buying agencies worldwide.
- Across the 11 months ending August 2026, Havas Media rose from 4th to 3rd among media buying agencies worldwide.
- Across the 11 months ending August 2026, IPG Mediabrands fell from 2nd to 4th among media buying agencies worldwide.
- Across the 11 months ending August 2026, dentsu held steady: its estimated Share of Search among media buying agencies worldwide moved less than 0.5 percentage points.
How did search popularity change for media buying agencies worldwide in August 2026?
5 changes
In August 2026, WPP Media gained estimated Share of Search among media buying agencies worldwide, from 46.2% to 47%.
In August 2026, IPG Mediabrands lost estimated Share of Search among media buying agencies worldwide, from 9.4% to 7.8%.
Omnicom Media Group’s estimated Share of Search among media buying agencies worldwide has gained ground for 3 months in a row, from 18% to 21.4% in August 2026.
Estimated monthly branded searches for dentsu worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
Estimated monthly branded searches for Publicis Media worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
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