How popular isIPG Mediabrands in search?
In August 2026, there were an estimated 14.8K branded searches for IPG Mediabrands worldwide which is down 55.3% over the last 11 months. IPG Mediabrands holds 14.8% estimated Share of Search among media buying agencies worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Omnicom Media Group40.4%
- Havas Media14.8%
- IPG Mediabrands14.8%
Publicis Media14.8%
WPP Media14.8%
dentsu0.48%
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Which media buying agencies compete with IPG Mediabrands?
Share of Search by month for Omnicom Media Group, Havas Media, IPG Mediabrands, Publicis Media, WPP Media. The figures are in the table below the chart.
View monthly share of search table
| Month | Omnicom Media Group | Havas Media | IPG Mediabrands | Publicis Media | WPP Media | dentsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 11.7% | 26.1% | 14.3% | 21.4% | 0.47% |
| Nov 2025 | 27.2% | 12.2% | 27.2% | 14.9% | 18.2% | 0.39% |
| Dec 2025 | 35.8% | 10.7% | 24% | 13.1% | 16% | 0.35% |
| Jan 2026 | 32.9% | 12% | 22% | 14.7% | 18% | 0.32% |
| Feb 2026 | 34% | 12.4% | 22.7% | 15.2% | 15.2% | 0.5% |
| Mar 2026 | 33.9% | 12.4% | 22.7% | 15.2% | 15.2% | 0.6% |
| Apr 2026 | 34.9% | 12.8% | 23.4% | 12.8% | 15.6% | 0.51% |
| May 2026 | 30.5% | 13.7% | 25% | 13.7% | 16.7% | 0.44% |
| Jun 2026 | 31% | 13.9% | 20.8% | 17% | 17% | 0.45% |
| Jul 2026 | 39.1% | 14.3% | 17.5% | 14.3% | 14.3% | 0.46% |
| Aug 2026 | 40.4% | 14.8% | 14.8% | 14.8% | 14.8% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.4% | 40.5K | 0% | +1.3 points | |
| 2, moved from 3rd to 2nd | 14.8% | 14.8K | 0% | +0.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 14.8% | 14.8K | -18.2% | -2.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.8% | 14.8K | 0% | +0.5 points | |
| 5, held 5th | 14.8% | 14.8K | 0% | +0.5 points | |
| 6, held 6th | 0.48% | 480 | 0% | 0 points |
40.4%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
14.8%
Moved from 3rd to 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.
14.8%
Moved from 2nd to 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.7 points.
14.8%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.
14.8%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.
dentsu0.48%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between IPG Mediabrands and its closest rivals
- IPG Mediabrands vs Omnicom Media Group: compare search popularity
- IPG Mediabrands vs Havas Media: compare search popularity
- IPG Mediabrands vs Publicis Media: compare search popularity
- IPG Mediabrands vs WPP Media: compare search popularity
- IPG Mediabrands vs dentsu: compare search popularity
- Compare IPG Mediabrands with any brand
How has branded search demand for IPG Mediabrands changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for IPG Mediabrands worldwide fell from 33.1K to 14.8K.
- Across the 11 months ending August 2026, IPG Mediabrands’ estimated Share of Search among media buying agencies worldwide decreased from 26.1% to 14.8%.
- Across the 11 months ending August 2026, IPG Mediabrands’ estimated Share of Search among media buying agencies worldwide peaked at 27.2% in November 2025 and was lowest at 14.8% in August 2026.
- Across the 11 months ending August 2026, IPG Mediabrands fell from 1st to 3rd among media buying agencies worldwide.
How did search popularity change for media buying agencies worldwide in August 2026?
6 changes
In August 2026, Omnicom Media Group gained estimated Share of Search among media buying agencies worldwide, from 39.1% to 40.4%.
In August 2026, IPG Mediabrands lost estimated Share of Search among media buying agencies worldwide, from 17.5% to 14.8%.
Havas Media’s estimated Share of Search among media buying agencies worldwide has gained ground for 3 months in a row, from 13.7% to 14.8% in August 2026.
Estimated monthly branded searches for WPP Media worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.
Estimated monthly branded searches for dentsu worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
Estimated monthly branded searches for Publicis Media worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How is IPG Mediabrands measured?
Brandwave collects information about searches that people make online using IPG Mediabrands’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ipg mediabrands
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