dentsu vs IPG Mediabrands:Which is more popular by branded search?
In August 2026, IPG Mediabrands had more branded searches than dentsu among media buying agencies worldwide. IPG Mediabrands was estimated to have 14.8K branded searches compared to dentsu’s 480, and held a 14.8% Share of Search versus dentsu’s 0.48%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, dentsu or IPG Mediabrands?
Compare the media buying agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IPG Mediabrands, dentsu. The figures are in the table below the chart.
View monthly share of search table
| Month | Omnicom Media Group | Havas Media | IPG Mediabrands | Publicis Media | WPP Media | dentsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 11.7% | 26.1% | 14.3% | 21.4% | 0.47% |
| Nov 2025 | 27.2% | 12.2% | 27.2% | 14.9% | 18.2% | 0.39% |
| Dec 2025 | 35.8% | 10.7% | 24% | 13.1% | 16% | 0.35% |
| Jan 2026 | 32.9% | 12% | 22% | 14.7% | 18% | 0.32% |
| Feb 2026 | 34% | 12.4% | 22.7% | 15.2% | 15.2% | 0.5% |
| Mar 2026 | 33.9% | 12.4% | 22.7% | 15.2% | 15.2% | 0.6% |
| Apr 2026 | 34.9% | 12.8% | 23.4% | 12.8% | 15.6% | 0.51% |
| May 2026 | 30.5% | 13.7% | 25% | 13.7% | 16.7% | 0.44% |
| Jun 2026 | 31% | 13.9% | 20.8% | 17% | 17% | 0.45% |
| Jul 2026 | 39.1% | 14.3% | 17.5% | 14.3% | 14.3% | 0.46% |
| Aug 2026 | 40.4% | 14.8% | 14.8% | 14.8% | 14.8% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
How has the dentsu and IPG Mediabrands comparison changed over the last 12 months?
3 findings
- IPG Mediabrands was ahead of dentsu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, dentsu’s estimated Share of Search among media buying agencies worldwide moved from 0.47% to 0.48%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 11 months ending August 2026, IPG Mediabrands’ estimated Share of Search among media buying agencies worldwide moved from 26.1% to 14.8%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
How did search popularity change for media buying agencies worldwide in August 2026?
2 changes
In August 2026, IPG Mediabrands lost estimated Share of Search among media buying agencies worldwide, from 17.5% to 14.8%.
Estimated monthly branded searches for dentsu worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using dentsu’s and IPG Mediabrands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
dentsu
1 branded search term
- dentsu new zealand
IPG Mediabrands
1 branded search term
- ipg mediabrands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.