Brandwave

How popular isWPP Media in search?

In August 2026, there were an estimated 14.8K branded searches for WPP Media worldwide which is down 45.4% over the last 11 months. WPP Media holds 14.8% estimated Share of Search among media buying agencies worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Omnicom Media Group40.4%
  2. Havas Media14.8%
  3. IPG Mediabrands14.8%
  4. Publicis Media14.8%
  5. WPP Media14.8%
  6. dentsu0.48%
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Which media buying agencies compete with WPP Media?

WPP Media against media buying agencies worldwide, by month

Share of Search by month for Omnicom Media Group, Havas Media, IPG Mediabrands, Publicis Media, WPP Media. The figures are in the table below the chart.

View monthly share of search table
MonthOmnicom Media GroupHavas MediaIPG MediabrandsPublicis MediaWPP Mediadentsu
Oct 202526.1%11.7%26.1%14.3%21.4%0.47%
Nov 202527.2%12.2%27.2%14.9%18.2%0.39%
Dec 202535.8%10.7%24%13.1%16%0.35%
Jan 202632.9%12%22%14.7%18%0.32%
Feb 202634%12.4%22.7%15.2%15.2%0.5%
Mar 202633.9%12.4%22.7%15.2%15.2%0.6%
Apr 202634.9%12.8%23.4%12.8%15.6%0.51%
May 202630.5%13.7%25%13.7%16.7%0.44%
Jun 202631%13.9%20.8%17%17%0.45%
Jul 202639.1%14.3%17.5%14.3%14.3%0.46%
Aug 202640.4%14.8%14.8%14.8%14.8%0.48%
Sep 2026——————

  1. 1.Omnicom Media Group

    40.4%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Havas Media

    14.8%

    Moved from 3rd to 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.IPG Mediabrands

    14.8%

    Moved from 2nd to 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  4. 4.Publicis Media

    14.8%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.WPP Media

    14.8%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.dentsu

    0.48%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between WPP Media and its closest rivals

How has branded search demand for WPP Media changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WPP Media worldwide fell from 27.1K to 14.8K.
  • Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media buying agencies worldwide decreased from 21.4% to 14.8%.
  • Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media buying agencies worldwide peaked at 21.4% in October 2025 and was lowest at 14.3% in July 2026.
  • Across the 11 months ending August 2026, WPP Media fell from 3rd to 5th among media buying agencies worldwide.

How did search popularity change for media buying agencies worldwide in August 2026?

  1. In August 2026, Omnicom Media Group gained estimated Share of Search among media buying agencies worldwide, from 39.1% to 40.4%.

  2. In August 2026, IPG Mediabrands lost estimated Share of Search among media buying agencies worldwide, from 17.5% to 14.8%.

  3. Havas Media’s estimated Share of Search among media buying agencies worldwide has gained ground for 3 months in a row, from 13.7% to 14.8% in August 2026.

  4. Estimated monthly branded searches for WPP Media worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for dentsu worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  6. Estimated monthly branded searches for Publicis Media worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does WPP Media compete?

WPP Media is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Advertising agencies4th of 57.2%Show ranking
Media buying agencies5th of 614.8%Shown above

How is WPP Media measured?

Brandwave collects information about searches that people make online using WPP Media’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • groupm

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How the Brand Demand Index is measured

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