How popular isOmnicom Media Group in search?
In August 2026, there were an estimated 40.5K branded searches for Omnicom Media Group worldwide which is up 22.4% over the last 11 months. Omnicom Media Group holds 40.4% estimated Share of Search among media buying agencies worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Omnicom Media Group40.4%
Havas Media14.8%IPG Mediabrands14.8%
Publicis Media14.8%
WPP Media14.8%
dentsu0.48%
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Which media buying agencies compete with Omnicom Media Group?
Share of Search by month for Omnicom Media Group, Havas Media, IPG Mediabrands, Publicis Media, WPP Media. The figures are in the table below the chart.
View monthly share of search table
| Month | Omnicom Media Group | Havas Media | IPG Mediabrands | Publicis Media | WPP Media | dentsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 11.7% | 26.1% | 14.3% | 21.4% | 0.47% |
| Nov 2025 | 27.2% | 12.2% | 27.2% | 14.9% | 18.2% | 0.39% |
| Dec 2025 | 35.8% | 10.7% | 24% | 13.1% | 16% | 0.35% |
| Jan 2026 | 32.9% | 12% | 22% | 14.7% | 18% | 0.32% |
| Feb 2026 | 34% | 12.4% | 22.7% | 15.2% | 15.2% | 0.5% |
| Mar 2026 | 33.9% | 12.4% | 22.7% | 15.2% | 15.2% | 0.6% |
| Apr 2026 | 34.9% | 12.8% | 23.4% | 12.8% | 15.6% | 0.51% |
| May 2026 | 30.5% | 13.7% | 25% | 13.7% | 16.7% | 0.44% |
| Jun 2026 | 31% | 13.9% | 20.8% | 17% | 17% | 0.45% |
| Jul 2026 | 39.1% | 14.3% | 17.5% | 14.3% | 14.3% | 0.46% |
| Aug 2026 | 40.4% | 14.8% | 14.8% | 14.8% | 14.8% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.4% | 40.5K | 0% | +1.3 points | |
| 2, moved from 3rd to 2nd | 14.8% | 14.8K | 0% | +0.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 14.8% | 14.8K | -18.2% | -2.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.8% | 14.8K | 0% | +0.5 points | |
| 5, held 5th | 14.8% | 14.8K | 0% | +0.5 points | |
| 6, held 6th | 0.48% | 480 | 0% | 0 points |
40.4%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
14.8%
Moved from 3rd to 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.
14.8%
Moved from 2nd to 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.7 points.
14.8%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.
14.8%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.
dentsu0.48%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Omnicom Media Group and its closest rivals
- Omnicom Media Group vs Havas Media: compare search popularity
- Omnicom Media Group vs Publicis Media: compare search popularity
- Omnicom Media Group vs WPP Media: compare search popularity
- Omnicom Media Group vs dentsu: compare search popularity
- Compare Omnicom Media Group with any brand
How has branded search demand for Omnicom Media Group changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Omnicom Media Group worldwide rose from 33.1K to 40.5K.
- Across the 11 months ending August 2026, Omnicom Media Group’s estimated Share of Search among media buying agencies worldwide increased from 26.1% to 40.4%.
- Across the 11 months ending August 2026, Omnicom Media Group rose from 2nd to 1st among media buying agencies worldwide.
How did search popularity change for media buying agencies worldwide in August 2026?
6 changes
In August 2026, Omnicom Media Group gained estimated Share of Search among media buying agencies worldwide, from 39.1% to 40.4%.
In August 2026, IPG Mediabrands lost estimated Share of Search among media buying agencies worldwide, from 17.5% to 14.8%.
Havas Media’s estimated Share of Search among media buying agencies worldwide has gained ground for 3 months in a row, from 13.7% to 14.8% in August 2026.
Estimated monthly branded searches for WPP Media worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.
Estimated monthly branded searches for dentsu worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
Estimated monthly branded searches for Publicis Media worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How is Omnicom Media Group measured?
Brandwave collects information about searches that people make online using Omnicom Media Group’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- omnicom media group
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