Omnicom Media Group vs Publicis Media:Which is more popular by branded search?

Name: Omnicom Media Group vs Publicis Media: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Omnicom Media Group had more branded searches than Publicis Media among media buying agencies worldwide. Omnicom Media Group was estimated to have 40.5K branded searches compared to Publicis Media’s 14.8K, and held a 40.4% Share of Search versus Publicis Media’s 14.8%. These are worldwide searches for English-language branded terms.

Share of Search among media buying agencies worldwide in August 2026Which is more popular in search, Omnicom Media Group or Publicis Media?

Omnicom Media Group40.4%40.5K searches

vs

Publicis Media14.8%14.8K searches

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Which is more popular in search, Omnicom Media Group or Publicis Media?

Compare the media buying agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Omnicom Media Group and Publicis Media among media buying agencies worldwide, by month

Month	Omnicom Media Group	Havas Media	IPG Mediabrands	Publicis Media	WPP Media	dentsu
Oct 2025	26.1%	11.7%	26.1%	14.3%	21.4%	0.47%
Nov 2025	27.2%	12.2%	27.2%	14.9%	18.2%	0.39%
Dec 2025	35.8%	10.7%	24%	13.1%	16%	0.35%
Jan 2026	32.9%	12%	22%	14.7%	18%	0.32%
Feb 2026	34%	12.4%	22.7%	15.2%	15.2%	0.5%
Mar 2026	33.9%	12.4%	22.7%	15.2%	15.2%	0.6%
Apr 2026	34.9%	12.8%	23.4%	12.8%	15.6%	0.51%
May 2026	30.5%	13.7%	25%	13.7%	16.7%	0.44%
Jun 2026	31%	13.9%	20.8%	17%	17%	0.45%
Jul 2026	39.1%	14.3%	17.5%	14.3%	14.3%	0.46%
Aug 2026	40.4%	14.8%	14.8%	14.8%	14.8%	0.48%
Sep 2026	—	—	—	—	—	—

How has the Omnicom Media Group and Publicis Media comparison changed over the last 12 months?

3 findings

Omnicom Media Group was ahead of Publicis Media in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Omnicom Media Group’s estimated Share of Search among media buying agencies worldwide moved from 26.1% to 40.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
Across the 11 months ending August 2026, Publicis Media’s estimated Share of Search among media buying agencies worldwide moved from 14.3% to 14.8%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for media buying agencies worldwide in August 2026?

2 changes

In August 2026, Omnicom Media Group gained estimated Share of Search among media buying agencies worldwide, from 39.1% to 40.4%.
Estimated monthly branded searches for Publicis Media worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Omnicom Media Group’s and Publicis Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.