Havas Media vs Omnicom Media Group:Which is searched more?
In August 2026, Omnicom Media Group had more branded searches than Havas Media among media buying agencies worldwide. Omnicom Media Group was estimated to have 40.5K branded searches compared to Havas Media’s 29.6K, and held a 21.4% Share of Search versus Havas Media’s 15.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Havas Media or Omnicom Media Group?
Compare the media buying agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Omnicom Media Group, Havas Media. The figures are in the table below the chart.
View monthly share of search table
| Month | Omnicom Media Group | Havas Media |
|---|---|---|
| Oct 2025 | 17.3% | 15.5% |
| Nov 2025 | 17.8% | 15.9% |
| Dec 2025 | 24.5% | 14.6% |
| Jan 2026 | 20.4% | 14.9% |
| Feb 2026 | 20.8% | 15.2% |
| Mar 2026 | 20.8% | 15.2% |
| Apr 2026 | 21.2% | 15.5% |
| May 2026 | 18% | 16.1% |
| Jun 2026 | 18.2% | 16.3% |
| Jul 2026 | 21.1% | 15.4% |
| Aug 2026 | 21.4% | 15.7% |
| Sep 2026 | — | — |
How has the Havas Media and Omnicom Media Group comparison changed over the last 12 months?
3 findings
- Omnicom Media Group was ahead of Havas Media in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Havas Media’s estimated Share of Search among media buying agencies worldwide moved from 15.5% to 15.7%, and its estimated monthly branded searches held steady at 29.6K.
- Across the 11 months ending August 2026, Omnicom Media Group’s estimated Share of Search among media buying agencies worldwide moved from 17.3% to 21.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for media buying agencies worldwide in August 2026?
1 change
Omnicom Media Group’s estimated Share of Search among media buying agencies worldwide has gained ground for 3 months in a row, from 18% to 21.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Havas Media’s and Omnicom Media Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Havas Media
2 branded search terms
- havas media
- havasmedia
Omnicom Media Group
1 branded search term
- omnicom media group
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.