IPG Mediabrands vs Omnicom Media Group:Which is more popular by branded search?
In August 2026, Omnicom Media Group had more branded searches than IPG Mediabrands among media buying agencies worldwide. Omnicom Media Group was estimated to have 40.5K branded searches compared to IPG Mediabrands’ 14.8K, and held a 40.4% Share of Search versus IPG Mediabrands’ 14.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IPG Mediabrands or Omnicom Media Group?
Compare the media buying agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Omnicom Media Group, IPG Mediabrands. The figures are in the table below the chart.
View monthly share of search table
| Month | Omnicom Media Group | Havas Media | IPG Mediabrands | Publicis Media | WPP Media | dentsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 11.7% | 26.1% | 14.3% | 21.4% | 0.47% |
| Nov 2025 | 27.2% | 12.2% | 27.2% | 14.9% | 18.2% | 0.39% |
| Dec 2025 | 35.8% | 10.7% | 24% | 13.1% | 16% | 0.35% |
| Jan 2026 | 32.9% | 12% | 22% | 14.7% | 18% | 0.32% |
| Feb 2026 | 34% | 12.4% | 22.7% | 15.2% | 15.2% | 0.5% |
| Mar 2026 | 33.9% | 12.4% | 22.7% | 15.2% | 15.2% | 0.6% |
| Apr 2026 | 34.9% | 12.8% | 23.4% | 12.8% | 15.6% | 0.51% |
| May 2026 | 30.5% | 13.7% | 25% | 13.7% | 16.7% | 0.44% |
| Jun 2026 | 31% | 13.9% | 20.8% | 17% | 17% | 0.45% |
| Jul 2026 | 39.1% | 14.3% | 17.5% | 14.3% | 14.3% | 0.46% |
| Aug 2026 | 40.4% | 14.8% | 14.8% | 14.8% | 14.8% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
How has the IPG Mediabrands and Omnicom Media Group comparison changed over the last 12 months?
3 findings
- Omnicom Media Group was ahead of IPG Mediabrands in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IPG Mediabrands’ estimated Share of Search among media buying agencies worldwide moved from 26.1% to 14.8%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 11 months ending August 2026, Omnicom Media Group’s estimated Share of Search among media buying agencies worldwide moved from 26.1% to 40.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for media buying agencies worldwide in August 2026?
2 changes
In August 2026, Omnicom Media Group gained estimated Share of Search among media buying agencies worldwide, from 39.1% to 40.4%.
In August 2026, IPG Mediabrands lost estimated Share of Search among media buying agencies worldwide, from 17.5% to 14.8%.
How each brand is measured
Brandwave collects information about searches that people make online using IPG Mediabrands’ and Omnicom Media Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IPG Mediabrands
1 branded search term
- ipg mediabrands
Omnicom Media Group
1 branded search term
- omnicom media group
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