IPG Mediabrands vs WPP Media:Which is more popular by branded search?

Name: IPG Mediabrands vs WPP Media: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, IPG Mediabrands and WPP Media were level on Share of Search among media buying agencies worldwide, with an estimated 14.8K branded searches each, at 14.8% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among media buying agencies worldwide in August 2026Which is more popular in search, IPG Mediabrands or WPP Media?

Follow IPG Mediabrands vs WPP Media and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, IPG Mediabrands or WPP Media?

Compare the media buying agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

IPG Mediabrands and WPP Media among media buying agencies worldwide, by month

Month	Omnicom Media Group	Havas Media	IPG Mediabrands	Publicis Media	WPP Media	dentsu
Oct 2025	26.1%	11.7%	26.1%	14.3%	21.4%	0.47%
Nov 2025	27.2%	12.2%	27.2%	14.9%	18.2%	0.39%
Dec 2025	35.8%	10.7%	24%	13.1%	16%	0.35%
Jan 2026	32.9%	12%	22%	14.7%	18%	0.32%
Feb 2026	34%	12.4%	22.7%	15.2%	15.2%	0.5%
Mar 2026	33.9%	12.4%	22.7%	15.2%	15.2%	0.6%
Apr 2026	34.9%	12.8%	23.4%	12.8%	15.6%	0.51%
May 2026	30.5%	13.7%	25%	13.7%	16.7%	0.44%
Jun 2026	31%	13.9%	20.8%	17%	17%	0.45%
Jul 2026	39.1%	14.3%	17.5%	14.3%	14.3%	0.46%
Aug 2026	40.4%	14.8%	14.8%	14.8%	14.8%	0.48%
Sep 2026	—	—	—	—	—	—

How has the IPG Mediabrands and WPP Media comparison changed over the last 12 months?

3 findings

IPG Mediabrands was ahead of WPP Media in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, IPG Mediabrands’ estimated Share of Search among media buying agencies worldwide moved from 26.1% to 14.8%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media buying agencies worldwide moved from 21.4% to 14.8%, and its estimated monthly branded searches moved from 27.1K to 14.8K.

How did search popularity change for media buying agencies worldwide in August 2026?

2 changes

In August 2026, IPG Mediabrands lost estimated Share of Search among media buying agencies worldwide, from 17.5% to 14.8%.
Estimated monthly branded searches for WPP Media worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using IPG Mediabrands’ and WPP Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.