dentsu vs WPP Media:Which is more popular by branded search?
In August 2026, WPP Media had more branded searches than dentsu among media buying agencies worldwide. WPP Media was estimated to have 14.8K branded searches compared to dentsu’s 480, and held a 14.8% Share of Search versus dentsu’s 0.48%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, dentsu or WPP Media?
Compare the media buying agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WPP Media, dentsu. The figures are in the table below the chart.
View monthly share of search table
| Month | Omnicom Media Group | Havas Media | IPG Mediabrands | Publicis Media | WPP Media | dentsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 11.7% | 26.1% | 14.3% | 21.4% | 0.47% |
| Nov 2025 | 27.2% | 12.2% | 27.2% | 14.9% | 18.2% | 0.39% |
| Dec 2025 | 35.8% | 10.7% | 24% | 13.1% | 16% | 0.35% |
| Jan 2026 | 32.9% | 12% | 22% | 14.7% | 18% | 0.32% |
| Feb 2026 | 34% | 12.4% | 22.7% | 15.2% | 15.2% | 0.5% |
| Mar 2026 | 33.9% | 12.4% | 22.7% | 15.2% | 15.2% | 0.6% |
| Apr 2026 | 34.9% | 12.8% | 23.4% | 12.8% | 15.6% | 0.51% |
| May 2026 | 30.5% | 13.7% | 25% | 13.7% | 16.7% | 0.44% |
| Jun 2026 | 31% | 13.9% | 20.8% | 17% | 17% | 0.45% |
| Jul 2026 | 39.1% | 14.3% | 17.5% | 14.3% | 14.3% | 0.46% |
| Aug 2026 | 40.4% | 14.8% | 14.8% | 14.8% | 14.8% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
How has the dentsu and WPP Media comparison changed over the last 12 months?
3 findings
- WPP Media was ahead of dentsu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, dentsu’s estimated Share of Search among media buying agencies worldwide moved from 0.47% to 0.48%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media buying agencies worldwide moved from 21.4% to 14.8%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for media buying agencies worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using dentsu’s and WPP Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.