IPG Mediabrands vs Publicis Media:Which is searched more?
In August 2026, IPG Mediabrands and Publicis Media were level on Share of Search among media buying agencies worldwide, with an estimated 14.8K branded searches each, at 7.8% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IPG Mediabrands or Publicis Media?
Compare the media buying agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IPG Mediabrands, Publicis Media. The figures are in the table below the chart.
View monthly share of search table
| Month | IPG Mediabrands | Publicis Media |
|---|---|---|
| Oct 2025 | 17.3% | 9.5% |
| Nov 2025 | 17.8% | 9.7% |
| Dec 2025 | 16.4% | 8.9% |
| Jan 2026 | 13.7% | 9.1% |
| Feb 2026 | 13.9% | 9.3% |
| Mar 2026 | 13.9% | 9.3% |
| Apr 2026 | 14.2% | 7.7% |
| May 2026 | 14.8% | 8.1% |
| Jun 2026 | 12.2% | 9.9% |
| Jul 2026 | 9.4% | 7.7% |
| Aug 2026 | 7.8% | 7.8% |
| Sep 2026 | — | — |
How has the IPG Mediabrands and Publicis Media comparison changed over the last 12 months?
3 findings
- IPG Mediabrands was ahead of Publicis Media in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IPG Mediabrands’ estimated Share of Search among media buying agencies worldwide moved from 17.3% to 7.8%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 11 months ending August 2026, Publicis Media’s estimated Share of Search among media buying agencies worldwide moved from 9.5% to 7.8%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for media buying agencies worldwide in August 2026?
2 changes
In August 2026, IPG Mediabrands lost estimated Share of Search among media buying agencies worldwide, from 9.4% to 7.8%.
Estimated monthly branded searches for Publicis Media worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using IPG Mediabrands’ and Publicis Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IPG Mediabrands
1 branded search term
- ipg mediabrands
Publicis Media
1 branded search term
- publicis media
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.