Havas Media vs IPG Mediabrands:Which is more popular by branded search?
In August 2026, Havas Media and IPG Mediabrands were level on Share of Search among media buying agencies worldwide, with an estimated 14.8K branded searches each, at 14.8% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Havas Media or IPG Mediabrands?
Compare the media buying agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Havas Media, IPG Mediabrands. The figures are in the table below the chart.
View monthly share of search table
| Month | Omnicom Media Group | Havas Media | IPG Mediabrands | Publicis Media | WPP Media | dentsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 11.7% | 26.1% | 14.3% | 21.4% | 0.47% |
| Nov 2025 | 27.2% | 12.2% | 27.2% | 14.9% | 18.2% | 0.39% |
| Dec 2025 | 35.8% | 10.7% | 24% | 13.1% | 16% | 0.35% |
| Jan 2026 | 32.9% | 12% | 22% | 14.7% | 18% | 0.32% |
| Feb 2026 | 34% | 12.4% | 22.7% | 15.2% | 15.2% | 0.5% |
| Mar 2026 | 33.9% | 12.4% | 22.7% | 15.2% | 15.2% | 0.6% |
| Apr 2026 | 34.9% | 12.8% | 23.4% | 12.8% | 15.6% | 0.51% |
| May 2026 | 30.5% | 13.7% | 25% | 13.7% | 16.7% | 0.44% |
| Jun 2026 | 31% | 13.9% | 20.8% | 17% | 17% | 0.45% |
| Jul 2026 | 39.1% | 14.3% | 17.5% | 14.3% | 14.3% | 0.46% |
| Aug 2026 | 40.4% | 14.8% | 14.8% | 14.8% | 14.8% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
How has the Havas Media and IPG Mediabrands comparison changed over the last 12 months?
3 findings
- Havas Media was ahead of IPG Mediabrands in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Havas Media’s estimated Share of Search among media buying agencies worldwide moved from 11.7% to 14.8%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 11 months ending August 2026, IPG Mediabrands’ estimated Share of Search among media buying agencies worldwide moved from 26.1% to 14.8%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
How did search popularity change for media buying agencies worldwide in August 2026?
2 changes
In August 2026, IPG Mediabrands lost estimated Share of Search among media buying agencies worldwide, from 17.5% to 14.8%.
Havas Media’s estimated Share of Search among media buying agencies worldwide has gained ground for 3 months in a row, from 13.7% to 14.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Havas Media’s and IPG Mediabrands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Havas Media
1 branded search term
- havas media
IPG Mediabrands
1 branded search term
- ipg mediabrands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.