Havas Media vs Publicis Media:Which is more popular by branded search?
In August 2026, Havas Media had more branded searches than Publicis Media among media buying agencies worldwide. Havas Media was estimated to have 29.6K branded searches compared to Publicis Media’s 14.8K, and held a 15.7% Share of Search versus Publicis Media’s 7.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Havas Media or Publicis Media?
Compare the media buying agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Havas Media, Publicis Media. The figures are in the table below the chart.
View monthly share of search table
| Month | WPP Media | Omnicom Media Group | Havas Media | IPG Mediabrands | Publicis Media | dentsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 17.3% | 15.5% | 17.3% | 9.5% | 0.31% |
| Nov 2025 | 38.5% | 17.8% | 15.9% | 17.8% | 9.7% | 0.26% |
| Dec 2025 | 35.4% | 24.5% | 14.6% | 16.4% | 8.9% | 0.24% |
| Jan 2026 | 41.7% | 20.4% | 14.9% | 13.7% | 9.1% | 0.2% |
| Feb 2026 | 40.4% | 20.8% | 15.2% | 13.9% | 9.3% | 0.3% |
| Mar 2026 | 40.4% | 20.8% | 15.2% | 13.9% | 9.3% | 0.37% |
| Apr 2026 | 41.1% | 21.2% | 15.5% | 14.2% | 7.7% | 0.31% |
| May 2026 | 42.8% | 18% | 16.1% | 14.8% | 8.1% | 0.26% |
| Jun 2026 | 43.2% | 18.2% | 16.3% | 12.2% | 9.9% | 0.26% |
| Jul 2026 | 46.2% | 21.1% | 15.4% | 9.4% | 7.7% | 0.25% |
| Aug 2026 | 47% | 21.4% | 15.7% | 7.8% | 7.8% | 0.25% |
| Sep 2026 | — | — | — | — | — | — |
How has the Havas Media and Publicis Media comparison changed over the last 12 months?
3 findings
- Havas Media was ahead of Publicis Media in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Havas Media’s estimated Share of Search among media buying agencies worldwide moved from 15.5% to 15.7%, and its estimated monthly branded searches held steady at 29.6K.
- Across the 11 months ending August 2026, Publicis Media’s estimated Share of Search among media buying agencies worldwide moved from 9.5% to 7.8%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for media buying agencies worldwide in August 2026?
1 change
Estimated monthly branded searches for Publicis Media worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Havas Media’s and Publicis Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Havas Media
2 branded search terms
- havas media
- havasmedia
Publicis Media
1 branded search term
- publicis media
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.