KEEN vs Salomon:Which is more popular?
In September 2026, Salomon had more branded searches than KEEN among hiking shoe brands worldwide. Salomon had about 101,000 branded searches, while KEEN had 14,800. Salomon made up 3.2% of all hiking shoe brand searches we track, and KEEN accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about hiking shoe brands, Salomon appeared in all five answers and KEEN in two. Salomon was mentioned before KEEN in four out of five answers.
Who do people search for more?
Salomon, about 7 searches for every 1 for KEEN
Who does AI mention more?
Salomon, mentioned in every answer we collected
Who does AI recommend more?
Salomon, named ahead of KEEN in 4 of 5 answers
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Top hiking shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Salomon appeared in all five answers. KEEN was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Salomon was listed before KEEN in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Merrell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- La Sportiva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Altra3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Columbia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hiking shoe brands
5 answers
Asked ChatGPT
“Which hiking shoe brand should I buy?”
Asked ChatGPT
“What are the best hiking shoe brands?”
Asked ChatGPT
“What's the best hiking shoe brand for grippy trail comfort?”
Searched Google, AI Overview
“hiking shoe brands”
Searched Google, AI Overview
“best hiking shoes”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KEEN or Salomon more popular in search?
This chart shows how often people search Google for KEEN and Salomon by name. Each line represents a brand's share of searches for all seven hiking shoe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Salomon, KEEN. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | La Sportiva | Altra | Columbia | Salomon | Merrell | KEEN |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 77% | 8.5% | 6.9% | 4.6% | 1.8% | 0.76% | 0.42% |
| Nov 2025 | 74.3% | 8.2% | 6.7% | 8.2% | 1.7% | 0.6% | 0.4% |
| Dec 2025 | 76.4% | 8.4% | 5.6% | 6.9% | 1.7% | 0.62% | 0.41% |
| Jan 2026 | 71.3% | 11.7% | 7.8% | 5.2% | 2.4% | 1.1% | 0.47% |
| Feb 2026 | 75% | 10.1% | 6.7% | 4.5% | 2.1% | 1.1% | 0.5% |
| Mar 2026 | 76.6% | 8.4% | 8.4% | 3.1% | 2.1% | 0.93% | 0.41% |
| Apr 2026 | 76.5% | 8.4% | 8.4% | 3.1% | 2.1% | 1.1% | 0.41% |
| May 2026 | 76% | 8.4% | 8.4% | 3.1% | 2.4% | 1.4% | 0.41% |
| Jun 2026 | 77.1% | 8.5% | 6.9% | 3.1% | 2.8% | 1.1% | 0.42% |
| Jul 2026 | 73.1% | 9.8% | 8% | 3.6% | 3.3% | 1.6% | 0.48% |
| Aug 2026 | 73.7% | 9.9% | 8.1% | 3.6% | 2.9% | 1.3% | 0.4% |
| Sep 2026 | 70% | 11.5% | 9.4% | 4.2% | 3.2% | 1.3% | 0.46% |
How has the KEEN and Salomon comparison changed over the last 12 months?
3 findings
- Salomon was ahead of KEEN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KEEN’s share of searches among hiking shoe brands worldwide moved from 0.42% to 0.46%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Salomon’s share of searches among hiking shoe brands worldwide moved from 1.8% to 3.2%, and its estimated monthly branded searches moved from 62.7K to 101K.
How did search popularity change for hiking shoe brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Salomon worldwide rose 61.2% over 12 measured months, from 62.7K to 101K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KEEN’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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