HOKA vs Salomon:Which is more popular?
In September 2026, HOKA had more branded searches than Salomon among hiking shoe brands worldwide. HOKA had about 2.2 million branded searches, while Salomon had 101,000. HOKA made up 70% of all hiking shoe brand searches we track, and Salomon accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about hiking shoe brands, Salomon appeared in all five answers and HOKA in four. Salomon was mentioned before HOKA in every answer.
Who do people search for more?
HOKA, about 22 searches for every 1 for Salomon
Who does AI mention more?
Salomon, mentioned in every answer we collected
Who does AI recommend more?
Salomon, named ahead of HOKA in every answer
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Top hiking shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Salomon appeared in all five answers. HOKA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Salomon was listed before HOKA in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Merrell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- La Sportiva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Altra3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Columbia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hiking shoe brands
5 answers
Asked ChatGPT
“Which hiking shoe brand should I buy?”
Asked ChatGPT
“What are the best hiking shoe brands?”
Asked ChatGPT
“What's the best hiking shoe brand for grippy trail comfort?”
Searched Google, AI Overview
“hiking shoe brands”
Searched Google, AI Overview
“best hiking shoes”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HOKA or Salomon more popular in search?
This chart shows how often people search Google for HOKA and Salomon by name. Each line represents a brand's share of searches for all seven hiking shoe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for HOKA, Salomon. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | La Sportiva | Altra | Columbia | Salomon | Merrell | KEEN |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 77% | 8.5% | 6.9% | 4.6% | 1.8% | 0.76% | 0.42% |
| Nov 2025 | 74.3% | 8.2% | 6.7% | 8.2% | 1.7% | 0.6% | 0.4% |
| Dec 2025 | 76.4% | 8.4% | 5.6% | 6.9% | 1.7% | 0.62% | 0.41% |
| Jan 2026 | 71.3% | 11.7% | 7.8% | 5.2% | 2.4% | 1.1% | 0.47% |
| Feb 2026 | 75% | 10.1% | 6.7% | 4.5% | 2.1% | 1.1% | 0.5% |
| Mar 2026 | 76.6% | 8.4% | 8.4% | 3.1% | 2.1% | 0.93% | 0.41% |
| Apr 2026 | 76.5% | 8.4% | 8.4% | 3.1% | 2.1% | 1.1% | 0.41% |
| May 2026 | 76% | 8.4% | 8.4% | 3.1% | 2.4% | 1.4% | 0.41% |
| Jun 2026 | 77.1% | 8.5% | 6.9% | 3.1% | 2.8% | 1.1% | 0.42% |
| Jul 2026 | 73.1% | 9.8% | 8% | 3.6% | 3.3% | 1.6% | 0.48% |
| Aug 2026 | 73.7% | 9.9% | 8.1% | 3.6% | 2.9% | 1.3% | 0.4% |
| Sep 2026 | 70% | 11.5% | 9.4% | 4.2% | 3.2% | 1.3% | 0.46% |
How has the HOKA and Salomon comparison changed over the last 12 months?
3 findings
- HOKA was ahead of Salomon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HOKA’s share of searches among hiking shoe brands worldwide moved from 77% to 70%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Salomon’s share of searches among hiking shoe brands worldwide moved from 1.8% to 3.2%, and its estimated monthly branded searches moved from 62.7K to 101K.
How did search popularity change for hiking shoe brands worldwide in September 2026?
2 changes
In September 2026, HOKA lost share of searches among hiking shoe brands worldwide, from 73.7% to 70%.
Estimated monthly branded searches for Salomon worldwide rose 61.2% over 12 measured months, from 62.7K to 101K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HOKA’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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