Altra vs HOKA:Which is searched more?
In September 2026, HOKA had more branded searches than Altra among hiking shoe brands worldwide. HOKA was estimated to have 2.2M branded searches compared to Altra’s 301K, and held an 82% Share of Search versus Altra’s 11%. These are worldwide searches for English-language branded terms.
Follow Altra vs HOKA and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Altra or HOKA?
Compare the hiking shoe brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HOKA, Altra. The figures are in the table below the chart.
View monthly share of search table
| Month | HOKA | Altra | Columbia | Merrell | KEEN |
|---|---|---|---|---|---|
| Oct 2025 | 85.8% | 7.7% | 5.2% | 0.85% | 0.46% |
| Nov 2025 | 82.4% | 7.4% | 9.1% | 0.67% | 0.45% |
| Dec 2025 | 85% | 6.2% | 7.6% | 0.69% | 0.46% |
| Jan 2026 | 83% | 9.1% | 6.1% | 1.2% | 0.55% |
| Feb 2026 | 85.4% | 7.7% | 5.1% | 1.3% | 0.56% |
| Mar 2026 | 85.7% | 9.4% | 3.4% | 1% | 0.46% |
| Apr 2026 | 85.5% | 9.4% | 3.4% | 1.3% | 0.46% |
| May 2026 | 85.2% | 9.4% | 3.4% | 1.5% | 0.46% |
| Jun 2026 | 86.9% | 7.8% | 3.5% | 1.3% | 0.47% |
| Jul 2026 | 84.2% | 9.2% | 4.1% | 1.9% | 0.56% |
| Aug 2026 | 84.6% | 9.3% | 4.2% | 1.5% | 0.46% |
| Sep 2026 | 82% | 11% | 4.9% | 1.5% | 0.54% |
How has the Altra and HOKA comparison changed over the last 12 months?
3 findings
- HOKA was ahead of Altra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Altra’s estimated Share of Search among hiking shoe brands worldwide moved from 7.7% to 11%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, HOKA’s estimated Share of Search among hiking shoe brands worldwide moved from 85.8% to 82%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
How did search popularity change for hiking shoe brands worldwide in September 2026?
2 changes
In September 2026, Altra gained estimated Share of Search among hiking shoe brands worldwide, from 9.3% to 11%.
In September 2026, HOKA lost estimated Share of Search among hiking shoe brands worldwide, from 84.6% to 82%.
Other head-to-heads among hiking shoe brands
How each brand is measured
Brandwave collects information about searches that people make online using Altra’s and HOKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.