HOKA vs La Sportiva:Which is more popular?
In September 2026, HOKA had more branded searches than La Sportiva among hiking shoe brands worldwide. HOKA had about 2.2 million branded searches, while La Sportiva had 368,000. HOKA made up 70% of all hiking shoe brand searches we track, and La Sportiva accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about hiking shoe brands, HOKA appeared in four of the five answers and La Sportiva in three. HOKA was mentioned before La Sportiva in every answer that named either.
Who do people search for more?
HOKA, about 6 searches for every 1 for La Sportiva
Who does AI mention more?
HOKA, mentioned in 4 of 5 answers, La Sportiva in 3
Who does AI recommend more?
HOKA, named ahead of La Sportiva in 4 of 4 answers
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Top hiking shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HOKA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. La Sportiva was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HOKA was listed before La Sportiva in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Merrell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- La Sportiva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Altra3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Columbia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hiking shoe brands
5 answers
Asked ChatGPT
“Which hiking shoe brand should I buy?”
Asked ChatGPT
“What are the best hiking shoe brands?”
Asked ChatGPT
“What's the best hiking shoe brand for grippy trail comfort?”
Searched Google, AI Overview
“hiking shoe brands”
Searched Google, AI Overview
“best hiking shoes”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HOKA or La Sportiva more popular in search?
This chart shows how often people search Google for HOKA and La Sportiva by name. Each line represents a brand's share of searches for all seven hiking shoe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for HOKA, La Sportiva. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | La Sportiva | Altra | Columbia | Salomon | Merrell | KEEN |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 77% | 8.5% | 6.9% | 4.6% | 1.8% | 0.76% | 0.42% |
| Nov 2025 | 74.3% | 8.2% | 6.7% | 8.2% | 1.7% | 0.6% | 0.4% |
| Dec 2025 | 76.4% | 8.4% | 5.6% | 6.9% | 1.7% | 0.62% | 0.41% |
| Jan 2026 | 71.3% | 11.7% | 7.8% | 5.2% | 2.4% | 1.1% | 0.47% |
| Feb 2026 | 75% | 10.1% | 6.7% | 4.5% | 2.1% | 1.1% | 0.5% |
| Mar 2026 | 76.6% | 8.4% | 8.4% | 3.1% | 2.1% | 0.93% | 0.41% |
| Apr 2026 | 76.5% | 8.4% | 8.4% | 3.1% | 2.1% | 1.1% | 0.41% |
| May 2026 | 76% | 8.4% | 8.4% | 3.1% | 2.4% | 1.4% | 0.41% |
| Jun 2026 | 77.1% | 8.5% | 6.9% | 3.1% | 2.8% | 1.1% | 0.42% |
| Jul 2026 | 73.1% | 9.8% | 8% | 3.6% | 3.3% | 1.6% | 0.48% |
| Aug 2026 | 73.7% | 9.9% | 8.1% | 3.6% | 2.9% | 1.3% | 0.4% |
| Sep 2026 | 70% | 11.5% | 9.4% | 4.2% | 3.2% | 1.3% | 0.46% |
How has the HOKA and La Sportiva comparison changed over the last 12 months?
3 findings
- HOKA was ahead of La Sportiva in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HOKA’s share of searches among hiking shoe brands worldwide moved from 77% to 70%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, La Sportiva’s share of searches among hiking shoe brands worldwide moved from 8.5% to 11.5%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for hiking shoe brands worldwide in September 2026?
2 changes
In September 2026, La Sportiva gained share of searches among hiking shoe brands worldwide, from 9.9% to 11.5%.
In September 2026, HOKA lost share of searches among hiking shoe brands worldwide, from 73.7% to 70%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HOKA’s and La Sportiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HOKA
1 branded search term
- hoka
La Sportiva
1 branded search term
- la sportiva
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