Dyson vs Shark:Which is more popular?
In September 2026, Dyson had more branded searches than Shark among handheld vacuum brands worldwide. Dyson had about 5 million branded searches, while Shark had 375,000. Dyson made up 70.9% of all handheld vacuum brand searches we track, and Shark accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about handheld vacuum brands, Shark appeared in all five answers and Dyson in three. Shark was mentioned before Dyson in every answer.
Who do people search for more?
Dyson, about 13 searches for every 1 for Shark
Who does AI mention more?
Shark, mentioned in every answer we collected
Who does AI recommend more?
Shark, named ahead of Dyson in every answer
Follow Dyson vs Shark and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top handheld vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shark appeared in all five answers. Dyson was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shark was listed before Dyson in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Black+Decker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BISSELL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handheld vacuum brands
5 answers
Asked ChatGPT
“Which handheld vacuum brand should I buy?”
Asked ChatGPT
“What are the best handheld vacuum brands?”
Asked ChatGPT
“What's the best handheld vacuum brand for quick car cleanups?”
Searched Google, AI Overview
“best handheld vacuum”
Searched Google, AI Overview
“cordless handheld vacuum”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Dyson or Shark more popular in search?
This chart shows how often people search Google for Dyson and Shark by name. Each line represents a brand's share of searches for all eight handheld vacuum brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dyson, Shark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | DeWalt | Shark | BISSELL | Hoover | Black+Decker | Miele | Eufy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 9.5% | 5.3% | 5.2% | 4.3% | 3.5% | 1.6% | 0.01% |
| Nov 2025 | 74.7% | 8.2% | 4.6% | 4.5% | 3.7% | 2.7% | 1.7% | <0.01% |
| Dec 2025 | 72.2% | 9.7% | 5.4% | 3.5% | 4.3% | 2.9% | 2% | 0.01% |
| Jan 2026 | 70.7% | 9.5% | 5.3% | 4.3% | 5.2% | 3.1% | 1.9% | 0.01% |
| Feb 2026 | 68.4% | 11.2% | 5.1% | 5% | 5% | 3.4% | 1.9% | 0.01% |
| Mar 2026 | 66.4% | 10.9% | 6.1% | 6% | 4.9% | 3.6% | 2.2% | 0.01% |
| Apr 2026 | 68.1% | 11.2% | 5.1% | 5% | 5% | 3.7% | 1.8% | 0.01% |
| May 2026 | 67.4% | 11.1% | 6.2% | 4.1% | 5% | 4.5% | 1.8% | 0.01% |
| Jun 2026 | 69.1% | 11.4% | 5.2% | 4.2% | 4.2% | 4.1% | 1.9% | 0.01% |
| Jul 2026 | 66.6% | 10.9% | 6.1% | 4.9% | 4.9% | 4.4% | 2.2% | 0.01% |
| Aug 2026 | 66.4% | 10.9% | 6.1% | 6% | 4.9% | 3.6% | 2.2% | 0.01% |
| Sep 2026 | 70.9% | 9.5% | 5.3% | 5.2% | 4.3% | 3.1% | 1.6% | 0.01% |
How has the Dyson and Shark comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Shark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among handheld vacuum brands worldwide moved from 70.7% to 70.9%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Shark’s share of searches among handheld vacuum brands worldwide held steady at 5.3%, and its estimated monthly branded searches moved from 373K to 375K.
How did search popularity change for handheld vacuum brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained share of searches among handheld vacuum brands worldwide, from 66.4% to 70.9%.
In September 2026, Shark lost share of searches among handheld vacuum brands worldwide, from 6.1% to 5.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dyson’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among handheld vacuum brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.