Brandwave

DeWalt vs Dyson:Which is searched more?

In September 2026, Dyson had more branded searches than DeWalt among handheld vacuum brands worldwide. Dyson was estimated to have 8.1M branded searches compared to DeWalt’s 673K, and held a 74.1% Share of Search versus DeWalt’s 6.1%. These are worldwide searches for English-language branded terms.

Share of Search among handheld vacuum brands worldwide in September 2026Which is more popular in search, DeWalt or Dyson?
DeWalt6.1%673K searches
vs
Dyson74.1%8.1M searches

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Which is more popular in search, DeWalt or Dyson?

Compare the handheld vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DeWalt and Dyson among handheld vacuum brands worldwide, by month

Share of Search by month for Dyson, DeWalt. The figures are in the table below the chart.

View monthly share of search table
MonthDysonEufyDeWaltBISSELLHooverBlack and DeckerMiele
Oct 202574.8%8.6%5.9%4.5%3%2.2%1%
Nov 202579.5%7.1%4.8%3.6%2.4%1.6%0.99%
Dec 202579.3%7.1%5.3%2.9%2.6%1.6%1.1%
Jan 202676.6%8%5.5%3.6%3.3%1.8%1.1%
Feb 202673.8%8.1%6.9%4.7%3.3%2%1.2%
Mar 202671.8%9.3%6.7%5.2%3.3%2.2%1.4%
Apr 202672%8.9%7.2%4.7%3.6%2.4%1.2%
May 202671.4%9.8%7.1%4.1%3.5%2.9%1.2%
Jun 202671.8%10.3%7.2%4%3%2.6%1.2%
Jul 202671.4%10.3%6.5%4.4%3.4%2.6%1.3%
Aug 202671.9%9.8%6.6%4.9%3.3%2.1%1.3%
Sep 202674.1%8.7%6.1%5%3.1%2%1%

How has the DeWalt and Dyson comparison changed over the last 12 months?

  • Dyson was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among handheld vacuum brands worldwide moved from 5.9% to 6.1%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among handheld vacuum brands worldwide moved from 74.8% to 74.1%, and its estimated monthly branded searches moved from 8.5M to 8.1M.

How did search popularity change for handheld vacuum brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among handheld vacuum brands worldwide, from 71.9% to 74.1%.

Other head-to-heads among handheld vacuum brands

How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Dyson

11 branded search terms

  • dyson
  • dyson airwrap
  • dyson hair dryer
  • dyson hair straightener
  • dyson hair styling
  • dyson supersonic
  • dyson vacuum
  • hair dryer dyson
  • hair straightener dyson
  • hair styling dyson
  • vacuum dyson

How the Brand Demand Index is measured

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