Brandwave

DeWalt vs Hoover:Which is searched more?

In September 2026, DeWalt had more branded searches than Hoover among handheld vacuum brands worldwide. DeWalt was estimated to have 673K branded searches compared to Hoover’s 301K, and held a 10.1% Share of Search versus Hoover’s 4.5%. These are worldwide searches for English-language branded terms.

Share of Search among handheld vacuum brands worldwide in September 2026Which is more popular in search, DeWalt or Hoover?
DeWalt10.1%673K searches
vs
Hoover4.5%301K searches

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Which is more popular in search, DeWalt or Hoover?

Compare the handheld vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DeWalt and Hoover among handheld vacuum brands worldwide, by month

Share of Search by month for DeWalt, Hoover. The figures are in the table below the chart.

View monthly share of search table
MonthDysonDeWaltBISSELLHooverBlack and DeckerMieleEufy
Oct 202574.6%10%5.5%4.5%3.7%1.7%0.01%
Nov 202578.3%8.6%4.7%3.9%2.8%1.7%0.01%
Dec 202576.3%10.3%3.8%4.6%3.1%2.1%0.01%
Jan 202674.6%10%4.5%5.5%3.3%2%0.01%
Feb 202672%11.9%5.3%5.3%3.5%2%0.01%
Mar 202670.7%11.6%6.4%5.2%3.8%2.3%0.01%
Apr 202671.8%11.8%5.3%5.3%3.9%1.9%0.01%
May 202671.9%11.8%4.3%5.3%4.7%2%0.01%
Jun 202672.9%12%4.4%4.4%4.4%2%0.01%
Jul 202670.9%11.6%5.2%5.2%4.7%2.3%0.02%
Aug 202670.7%11.6%6.4%5.2%3.8%2.3%0.02%
Sep 202674.9%10.1%5.5%4.5%3.3%1.7%0.01%

How has the DeWalt and Hoover comparison changed over the last 12 months?

  • DeWalt was ahead of Hoover in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among handheld vacuum brands worldwide moved from 10% to 10.1%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Hoover’s estimated Share of Search among handheld vacuum brands worldwide held steady at 4.5%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for handheld vacuum brands worldwide in September 2026?

  1. In September 2026, DeWalt lost estimated Share of Search among handheld vacuum brands worldwide, from 11.6% to 10.1%.

  2. In September 2026, Hoover lost estimated Share of Search among handheld vacuum brands worldwide, from 5.2% to 4.5%.

Other head-to-heads among handheld vacuum brands

How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Hoover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Hoover

1 branded search term

  • hoover

How the Brand Demand Index is measured

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