Black and Decker vs Dyson:Which is searched more?
In September 2026, Dyson had more branded searches than Black and Decker among handheld vacuum brands worldwide. Dyson was estimated to have 5M branded searches compared to Black and Decker’s 220K, and held a 74.9% Share of Search versus Black and Decker’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black and Decker or Dyson?
Compare the handheld vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | DeWalt | BISSELL | Hoover | Black and Decker | Miele | Eufy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.6% | 10% | 5.5% | 4.5% | 3.7% | 1.7% | 0.01% |
| Nov 2025 | 78.3% | 8.6% | 4.7% | 3.9% | 2.8% | 1.7% | 0.01% |
| Dec 2025 | 76.3% | 10.3% | 3.8% | 4.6% | 3.1% | 2.1% | 0.01% |
| Jan 2026 | 74.6% | 10% | 4.5% | 5.5% | 3.3% | 2% | 0.01% |
| Feb 2026 | 72% | 11.9% | 5.3% | 5.3% | 3.5% | 2% | 0.01% |
| Mar 2026 | 70.7% | 11.6% | 6.4% | 5.2% | 3.8% | 2.3% | 0.01% |
| Apr 2026 | 71.8% | 11.8% | 5.3% | 5.3% | 3.9% | 1.9% | 0.01% |
| May 2026 | 71.9% | 11.8% | 4.3% | 5.3% | 4.7% | 2% | 0.01% |
| Jun 2026 | 72.9% | 12% | 4.4% | 4.4% | 4.4% | 2% | 0.01% |
| Jul 2026 | 70.9% | 11.6% | 5.2% | 5.2% | 4.7% | 2.3% | 0.02% |
| Aug 2026 | 70.7% | 11.6% | 6.4% | 5.2% | 3.8% | 2.3% | 0.02% |
| Sep 2026 | 74.9% | 10.1% | 5.5% | 4.5% | 3.3% | 1.7% | 0.01% |
How has the Black and Decker and Dyson comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Black and Decker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among handheld vacuum brands worldwide moved from 3.7% to 3.3%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among handheld vacuum brands worldwide moved from 74.6% to 74.9%, and its estimated monthly branded searches held steady at 5M.
How did search popularity change for handheld vacuum brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained estimated Share of Search among handheld vacuum brands worldwide, from 70.7% to 74.9%.
In September 2026, Black and Decker lost estimated Share of Search among handheld vacuum brands worldwide, from 3.8% to 3.3%.
Other head-to-heads among handheld vacuum brands
How each brand is measured
Brandwave collects information about searches that people make online using Black and Decker’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black and Decker
2 branded search terms
- black and decker
- blackdecker
Dyson
1 branded search term
- dyson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.