Brandwave

DeWalt vs Shark:Which is more popular?

In September 2026, DeWalt had more branded searches than Shark among handheld vacuum brands worldwide. DeWalt had about 673,000 branded searches, while Shark had 375,000. DeWalt made up 9.5% of all handheld vacuum brand searches we track, and Shark accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about handheld vacuum brands, Shark appeared in all five answers and DeWalt in one. Shark was mentioned before DeWalt in every answer.

Among handheld vacuum brands worldwide in September 2026

Who do people search for more?

DeWalt, about 80% more searches than Shark

DeWalt 673K searchesShark 375K searches

Who does AI mention more?

Shark, mentioned in every answer we collected

Shark in 5 of 5DeWalt in 1 of 5

Who does AI recommend more?

Shark, named ahead of DeWalt in every answer

Shark first in 5DeWalt never first

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Top handheld vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shark appeared in all five answers. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Shark was listed before DeWalt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shark1st
  2. Black+Decker2nd
  3. Dyson3rd
  4. BISSELL4th
  5. DeWalt5th
  6. Hoover–
  7. Miele–
  8. Eufy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black+Decker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BISSELL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eufy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about handheld vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is DeWalt or Shark more popular in search?

This chart shows how often people search Google for DeWalt and Shark by name. Each line represents a brand's share of searches for all eight handheld vacuum brands we track, month by month, from English-language searches worldwide.

DeWalt and Shark among handheld vacuum brands worldwide, by month

Share of searches by month for DeWalt, Shark. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonDeWaltSharkBISSELLHooverBlack+DeckerMieleEufy
Oct 202570.7%9.5%5.3%5.2%4.3%3.5%1.6%0.01%
Nov 202574.7%8.2%4.6%4.5%3.7%2.7%1.7%<0.01%
Dec 202572.2%9.7%5.4%3.5%4.3%2.9%2%0.01%
Jan 202670.7%9.5%5.3%4.3%5.2%3.1%1.9%0.01%
Feb 202668.4%11.2%5.1%5%5%3.4%1.9%0.01%
Mar 202666.4%10.9%6.1%6%4.9%3.6%2.2%0.01%
Apr 202668.1%11.2%5.1%5%5%3.7%1.8%0.01%
May 202667.4%11.1%6.2%4.1%5%4.5%1.8%0.01%
Jun 202669.1%11.4%5.2%4.2%4.2%4.1%1.9%0.01%
Jul 202666.6%10.9%6.1%4.9%4.9%4.4%2.2%0.01%
Aug 202666.4%10.9%6.1%6%4.9%3.6%2.2%0.01%
Sep 202670.9%9.5%5.3%5.2%4.3%3.1%1.6%0.01%

How has the DeWalt and Shark comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Shark in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among handheld vacuum brands worldwide held steady at 9.5%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Shark’s share of searches among handheld vacuum brands worldwide held steady at 5.3%, and its estimated monthly branded searches moved from 373K to 375K.

How did search popularity change for handheld vacuum brands worldwide in September 2026?

2 changes
  1. In September 2026, DeWalt lost share of searches among handheld vacuum brands worldwide, from 10.9% to 9.5%.

  2. In September 2026, Shark lost share of searches among handheld vacuum brands worldwide, from 6.1% to 5.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Shark

2 branded search terms

  • shark vacuum
  • vacuum shark

How the Brand Demand Index is measured

Other head-to-heads among handheld vacuum brands

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