Black+Decker vs Shark:Which is more popular?
In September 2026, Shark had more branded searches than Black+Decker among handheld vacuum brands worldwide. Shark had about 375,000 branded searches, while Black+Decker had 220,000. Shark made up 5.3% of all handheld vacuum brand searches we track, and Black+Decker accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about handheld vacuum brands, both Black+Decker and Shark appeared in all five answers. Shark was mentioned before Black+Decker in every answer.
Who do people search for more?
Shark, about 70% more searches than Black+Decker
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Shark, named ahead of Black+Decker in every answer
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Top handheld vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Black+Decker and Shark showed up in all five answers. Shark was listed before Black+Decker in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Black+Decker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BISSELL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handheld vacuum brands
5 answers
Asked ChatGPT
“Which handheld vacuum brand should I buy?”
Asked ChatGPT
“What are the best handheld vacuum brands?”
Asked ChatGPT
“What's the best handheld vacuum brand for quick car cleanups?”
Searched Google, AI Overview
“best handheld vacuum”
Searched Google, AI Overview
“cordless handheld vacuum”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Black+Decker or Shark more popular in search?
This chart shows how often people search Google for Black+Decker and Shark by name. Each line represents a brand's share of searches for all eight handheld vacuum brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Shark, Black+Decker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | DeWalt | Shark | BISSELL | Hoover | Black+Decker | Miele | Eufy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 9.5% | 5.3% | 5.2% | 4.3% | 3.5% | 1.6% | 0.01% |
| Nov 2025 | 74.7% | 8.2% | 4.6% | 4.5% | 3.7% | 2.7% | 1.7% | <0.01% |
| Dec 2025 | 72.2% | 9.7% | 5.4% | 3.5% | 4.3% | 2.9% | 2% | 0.01% |
| Jan 2026 | 70.7% | 9.5% | 5.3% | 4.3% | 5.2% | 3.1% | 1.9% | 0.01% |
| Feb 2026 | 68.4% | 11.2% | 5.1% | 5% | 5% | 3.4% | 1.9% | 0.01% |
| Mar 2026 | 66.4% | 10.9% | 6.1% | 6% | 4.9% | 3.6% | 2.2% | 0.01% |
| Apr 2026 | 68.1% | 11.2% | 5.1% | 5% | 5% | 3.7% | 1.8% | 0.01% |
| May 2026 | 67.4% | 11.1% | 6.2% | 4.1% | 5% | 4.5% | 1.8% | 0.01% |
| Jun 2026 | 69.1% | 11.4% | 5.2% | 4.2% | 4.2% | 4.1% | 1.9% | 0.01% |
| Jul 2026 | 66.6% | 10.9% | 6.1% | 4.9% | 4.9% | 4.4% | 2.2% | 0.01% |
| Aug 2026 | 66.4% | 10.9% | 6.1% | 6% | 4.9% | 3.6% | 2.2% | 0.01% |
| Sep 2026 | 70.9% | 9.5% | 5.3% | 5.2% | 4.3% | 3.1% | 1.6% | 0.01% |
How has the Black+Decker and Shark comparison changed over the last 12 months?
3 findings
- Shark was ahead of Black+Decker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black+Decker’s share of searches among handheld vacuum brands worldwide moved from 3.5% to 3.1%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Shark’s share of searches among handheld vacuum brands worldwide held steady at 5.3%, and its estimated monthly branded searches moved from 373K to 375K.
How did search popularity change for handheld vacuum brands worldwide in September 2026?
2 changes
In September 2026, Shark lost share of searches among handheld vacuum brands worldwide, from 6.1% to 5.3%.
Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Black+Decker’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black+Decker
2 branded search terms
- black and decker
- blackdecker
Shark
2 branded search terms
- shark vacuum
- vacuum shark
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