How popular isYale in search?
In September 2026, there were an estimated 105K branded searches for Yale worldwide which is down 9.4% over the last 12 months. Yale holds 4.1% estimated Share of Search among smart lock brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Yale and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Yale compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smart lock brands | 5th of 5 | 4.1% | Shown below |
| Door lock brands | 2nd of 4 | 32.8% | Show ranking |
| Key safe brands | 1st of 3 | 52.8% | Show ranking |
| Door handle brands | 1st of 6 | 88.4% | Show ranking |
Which smart lock brands compete with Yale?
Share of Search by month for August, Eufy, Nuki, Schlage, Yale. The figures are in the table below the chart.
View monthly share of search table
| Month | August | Eufy | Nuki | Schlage | Yale |
|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 48.1% | 6.1% | 6.9% | 5.7% |
| Nov 2025 | 29.5% | 53.5% | 6.6% | 5.5% | 4.8% |
| Dec 2025 | 31.9% | 51.8% | 4.8% | 6.3% | 5.2% |
| Jan 2026 | 33.3% | 47.9% | 6.1% | 7.2% | 5.4% |
| Feb 2026 | 32.4% | 46.9% | 6.5% | 8.6% | 5.6% |
| Mar 2026 | 29.1% | 49.4% | 6.5% | 9.1% | 5.8% |
| Apr 2026 | 35.5% | 44.1% | 5.8% | 9.3% | 5.3% |
| May 2026 | 33.7% | 46.4% | 6.2% | 8.6% | 5% |
| Jun 2026 | 37.2% | 43.8% | 5.5% | 8.9% | 4.6% |
| Jul 2026 | 59.5% | 28.1% | 3.6% | 5.5% | 3.3% |
| Aug 2026 | 74.4% | 18.3% | 2.2% | 2.8% | 2.2% |
| Sep 2026 | 48.1% | 37.6% | 5.3% | 4.9% | 4.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 1.2M | -70.2% | -26.3 points | |
| 2, held 2nd | 37.6% | 953K | -5.4% | +19.2 points | |
| 3, moved from 4th to 3rd | 5.3% | 135K | +8.9% | +3.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.9% | 125K | -18.9% | +2.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.1% | 105K | -14.9% | +1.9 points |
1.
August48.1%
Held 1st. 1.2M estimated branded searches, -70.2% vs prior month. Share -26.3 points.
2.
Eufy37.6%
Held 2nd. 953K estimated branded searches, -5.4% vs prior month. Share +19.2 points.
3.
Nuki
5.3%
Moved from 4th to 3rd. 135K estimated branded searches, +8.9% vs prior month. Share +3.1 points.
4.
Schlage4.9%
Moved from 3rd to 4th. 125K estimated branded searches, -18.9% vs prior month. Share +2.1 points.
5.
Yale
4.1%
Held 5th. 105K estimated branded searches, -14.9% vs prior month. Share +1.9 points.
Compare search popularity between Yale and its closest rivals
Every comparison with Yale
24 comparisons
- Era vs Yale
- Hyundai vs Yale
- Mitsubishi vs Yale
- Nissan vs Yale
- Toyota vs Yale
- Union vs Yale
- August vs Yale
- Eufy vs Yale
- Nuki vs Yale
- Schlage vs Yale
- Master Lock vs Yale
- Lockwood vs Yale
- Carbine vs Yale
- Kidde vs Yale
- Crown vs Yale
- Carlisle Brass vs Yale
- Clark vs Yale
- Croydex vs Yale
- Jungheinrich vs Yale
- Doosan vs Yale
- Linde vs Yale
- Gainsborough vs Yale
- Hyster vs Yale
- Komatsu vs Yale
How has branded search demand for Yale changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yale worldwide fell from 116K to 105K.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among smart lock brands worldwide decreased from 5.7% to 4.1%.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among smart lock brands worldwide peaked at 5.8% in March 2026 and was lowest at 2.2% in August 2026.
How did search popularity change for smart lock brands worldwide in September 2026?
5 changes
In September 2026, Nuki overtook Schlage to rank 3rd among smart lock brands worldwide, with 5.3% estimated Share of Search.
In September 2026, Eufy gained estimated Share of Search among smart lock brands worldwide, from 18.3% to 37.6%.
In September 2026, Schlage gained estimated Share of Search among smart lock brands worldwide, from 2.8% to 4.9%.
In September 2026, Yale gained estimated Share of Search among smart lock brands worldwide, from 2.2% to 4.1%.
In September 2026, August lost estimated Share of Search among smart lock brands worldwide, from 74.4% to 48.1%.
How is Yale measured?
Brandwave collects information about searches that people make online using Yale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- yale door lock
- yale lock
- yale smart lock
Do you work for Yale? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Yale your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.