Clark vs Yale:Which is more popular by branded search?
In August 2026, Yale had more branded searches than Clark among forklift brands worldwide. Yale was estimated to have 74K branded searches compared to Clark’s 5.4K, and held a 0.66% Share of Search versus Clark’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clark or Yale?
Compare the forklift brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yale, Clark. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Yale | Crown | Clark | Linde | Hyster |
|---|---|---|---|---|---|---|
| Oct 2025 | 99.2% | 0.54% | 0.13% | 0.07% | <0.01% | <0.01% |
| Nov 2025 | 99.3% | 0.54% | 0.11% | 0.05% | <0.01% | <0.01% |
| Dec 2025 | 99.3% | 0.54% | 0.11% | 0.05% | <0.01% | <0.01% |
| Jan 2026 | 99.4% | 0.44% | 0.11% | 0.06% | <0.01% | <0.01% |
| Feb 2026 | 99.4% | 0.44% | 0.11% | 0.06% | <0.01% | <0.01% |
| Mar 2026 | 99.3% | 0.54% | 0.13% | 0.06% | <0.01% | <0.01% |
| Apr 2026 | 99.3% | 0.54% | 0.13% | 0.06% | <0.01% | <0.01% |
| May 2026 | 99.3% | 0.54% | 0.11% | 0.05% | <0.01% | <0.01% |
| Jun 2026 | 99.3% | 0.54% | 0.13% | 0.05% | <0.01% | <0.01% |
| Jul 2026 | 99.3% | 0.54% | 0.11% | 0.05% | <0.01% | <0.01% |
| Aug 2026 | 99.2% | 0.66% | 0.11% | 0.05% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Clark and Yale comparison changed over the last 12 months?
3 findings
- Yale was ahead of Clark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clark’s estimated Share of Search among forklift brands worldwide moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Yale’s estimated Share of Search among forklift brands worldwide moved from 0.54% to 0.66%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for forklift brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Clark’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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