Brandwave

How popular isWestern Union in search?

In September 2026, there were an estimated 9.1M branded searches for Western Union worldwide which held steady over the last 12 months. Western Union holds 47.2% estimated Share of Search among money transfer services worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Western Union47.2%
  2. Revolut24.1%
  3. MoneyGram18.4%
  4. Remitly6.3%
  5. Wise2.3%
  6. Xe1.3%
  7. OFX0.26%
  8. WorldRemit0.21%
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Where does Western Union compete?

Western Union is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Money transfer services1st of 847.2%Shown below
Send money brands1st of 562.6%Show ranking
Remittance services1st of 662.8%Show ranking

Which money transfer services compete with Western Union?

Western Union against money transfer services worldwide, by month

Share of Search by month for Western Union, Revolut, MoneyGram, Remitly, Wise. The figures are in the table below the chart.

View monthly share of search table
MonthWestern UnionRevolutMoneyGramRemitlyWiseXeOFXWorldRemit
Oct 202549.1%20.4%19.6%6.6%2.3%1.3%0.27%0.4%
Nov 202551.1%17.6%20.1%6.8%2.4%1.4%0.28%0.34%
Dec 202553.7%15.2%21.3%5.9%2.1%1.2%0.24%0.36%
Jan 202652.2%17.9%20.4%5.7%2.2%1.2%0.23%0.28%
Feb 202654.5%15.5%21.3%4.9%2%1.2%0.24%0.3%
Mar 202652%18%20.6%5.7%2.1%1.2%0.23%0.28%
Apr 202656%16%17.9%6.2%2.2%1.2%0.2%0.25%
May 202654.3%18.6%17.4%6%2.1%1.2%0.2%0.24%
Jun 202650.1%20.8%19.5%5.5%2.3%1.3%0.27%0.27%
Jul 202654.8%18.9%17.5%4.9%2.2%1.2%0.24%0.2%
Aug 202652.3%18.1%20.2%5.8%2.2%0.95%0.19%0.19%
Sep 202647.2%24.1%18.4%6.3%2.3%1.3%0.26%0.21%

  1. 1.Western Union

    47.2%

    Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share -5.1 points.

  2. 2.Revolut

    24.1%

    Moved from 3rd to 2nd. 4.7M estimated branded searches, +21.1% vs prior month. Share +5.9 points.

  3. 3.MoneyGram

    18.4%

    Moved from 2nd to 3rd. 3.6M estimated branded searches, -17.2% vs prior month. Share -1.9 points.

  4. 4.Remitly

    6.3%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Wise

    2.3%

    Held 5th. 446K estimated branded searches, -5.6% vs prior month. Share +0.1 points.

  6. 6.Xe

    1.3%

    Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  7. 7.OFX

    0.26%

    Held 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  8. 8.WorldRemit

    0.21%

    Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Western Union and its closest rivals

Every comparison with Western Union

How has branded search demand for Western Union changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Western Union worldwide held steady at 9.1M.
  • Across the 12 months ending September 2026, Western Union’s estimated Share of Search among money transfer services worldwide decreased from 49.1% to 47.2%.
  • Across the 12 months ending September 2026, Western Union’s estimated Share of Search among money transfer services worldwide peaked at 56% in April 2026 and was lowest at 47.2% in September 2026.

How did search popularity change for money transfer services worldwide in September 2026?

  1. In September 2026, Revolut overtook MoneyGram to rank 2nd among money transfer services worldwide, with 24.1% estimated Share of Search.

  2. In September 2026, Remitly gained estimated Share of Search among money transfer services worldwide, from 5.8% to 6.3%.

  3. In September 2026, Western Union lost estimated Share of Search among money transfer services worldwide, from 52.3% to 47.2%.

  4. In September 2026, MoneyGram lost estimated Share of Search among money transfer services worldwide, from 20.2% to 18.4%.

  5. Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 12 measured months, from 74K to 40.5K in September 2026.

How is Western Union measured?

Brandwave collects information about searches that people make online using Western Union’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • western union

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How the Brand Demand Index is measured

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