Send money brands:Which are searched most?
In September 2026, Western Union was the most searched among send money brands worldwide, with an estimated 9.1M branded searches and 61.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Western Union61.8%MoneyGram24%
Remitly8.3%
Wise4.2%
Xoom1.7%
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Share of SearchLeaderboard
Compare the send money brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Western Union, MoneyGram, Remitly, Wise. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | MoneyGram | Remitly | Wise | Xoom |
|---|---|---|---|---|---|
| Oct 2025 | 61.4% | 24.5% | 8.2% | 3.9% | 2% |
| Nov 2025 | 61.9% | 24.3% | 8.3% | 3.9% | 1.7% |
| Dec 2025 | 63.1% | 25% | 6.9% | 3.3% | 1.7% |
| Jan 2026 | 63.2% | 24.7% | 6.9% | 3.7% | 1.4% |
| Feb 2026 | 64.4% | 25.1% | 5.8% | 3.3% | 1.4% |
| Mar 2026 | 63% | 24.9% | 6.9% | 3.4% | 1.7% |
| Apr 2026 | 66.3% | 21.2% | 7.3% | 3.7% | 1.5% |
| May 2026 | 66.4% | 21.2% | 7.3% | 3.7% | 1.5% |
| Jun 2026 | 62.8% | 24.4% | 6.9% | 4.2% | 1.7% |
| Jul 2026 | 67.3% | 21.5% | 6.1% | 3.6% | 1.5% |
| Aug 2026 | 63.4% | 24.5% | 7% | 3.8% | 1.4% |
| Sep 2026 | 61.8% | 24% | 8.3% | 4.2% | 1.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.8% | 9.1M | -17.7% | -1.5 points | |
| 2, held 2nd | 24% | 3.6M | -17.2% | -0.5 points | |
| 3, held 3rd | 8.3% | 1.2M | 0% | +1.3 points | |
| 4, held 4th | 4.2% | 623K | -5.3% | +0.5 points | |
| 5, held 5th | 1.7% | 246K | 0% | +0.3 points |
61.8%
Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share -1.5 points.
24%
Held 2nd. 3.6M estimated branded searches, -17.2% vs prior month. Share -0.5 points.
3.
Remitly8.3%
Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +1.3 points.
4.
Wise4.2%
Held 4th. 623K estimated branded searches, -5.3% vs prior month. Share +0.5 points.
5.
Xoom1.7%
Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between leading brands
- Western Union vs Remitly: compare search popularity
- Western Union vs Wise: compare search popularity
- MoneyGram vs Remitly: compare search popularity
- MoneyGram vs Wise: compare search popularity
- Remitly vs Wise: compare search popularity
- Compare any of these brands
Which brand is most popular in search among send money brands worldwide?
5 brands
In September 2026, Western Union was the most searched among send money brands worldwide, with an estimated 9.1M branded searches and 61.8% estimated Share of Search within this set. MoneyGram is in 2nd place, 37.8 percentage points behind at 24% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Western Union | 61.4% → 61.8% | 67.3%Jul 2026 | 61.4%Oct 2025 | 1st |
| MoneyGram | 24.5% → 24% | 25.1%Feb 2026 | 21.2%Apr 2026 | 2nd |
| Remitly | 8.2% → 8.3% | 8.3%Nov 2025 | 5.8%Feb 2026 | 3rd |
| Wise | 3.9% → 4.2% | 4.2%Sep 2026 | 3.3%Feb 2026 | 4th |
| Xoom | 2% → 1.7% | 2%Oct 2025 | 1.4%Jan 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Western Union’s estimated Share of Search among send money brands worldwide peaked at 67.3% in July 2026 and was lowest at 61.4% in October 2025.
- Across the 12 months ending September 2026, MoneyGram’s estimated Share of Search among send money brands worldwide peaked at 25.1% in February 2026 and was lowest at 21.2% in April 2026.
- Across the 12 months ending September 2026, Remitly’s estimated Share of Search among send money brands worldwide peaked at 8.3% in November 2025 and was lowest at 5.8% in February 2026.
- Across the 12 months ending September 2026, Western Union, MoneyGram, Remitly, Wise and Xoom held steady: their estimated Share of Search among send money brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for send money brands worldwide in September 2026?
3 changes
In September 2026, Remitly gained estimated Share of Search among send money brands worldwide, from 7% to 8.3%.
In September 2026, Western Union lost estimated Share of Search among send money brands worldwide, from 63.4% to 61.8%.
Estimated monthly branded searches for Xoom worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
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