Brandwave

How popular isWestern Union in search?

In September 2026, there were an estimated 9.1M branded searches for Western Union worldwide which held steady over the last 12 months. Western Union holds 62.6% estimated Share of Search among send money brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Western Union62.6%
  2. MoneyGram24.3%
  3. Remitly8.4%
  4. Wise3.1%
  5. Xoom1.7%
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Which send money brands compete with Western Union?

Western Union against send money brands worldwide, by month

Share of Search by month for Western Union, MoneyGram, Remitly, Wise. The figures are in the table below the chart.

View monthly share of search table
MonthWestern UnionMoneyGramRemitlyWiseXoom
Oct 202562%24.8%8.3%2.9%2%
Nov 202562.5%24.6%8.3%2.9%1.7%
Dec 202563.6%25.2%7%2.5%1.7%
Jan 202663.9%25%7%2.6%1.4%
Feb 202664.9%25.4%5.9%2.4%1.4%
Mar 202663.6%25.2%7%2.5%1.7%
Apr 202667.1%21.5%7.4%2.6%1.5%
May 202667.1%21.5%7.4%2.6%1.5%
Jun 202663.6%24.7%7%3%1.7%
Jul 202667.9%21.7%6.1%2.7%1.5%
Aug 202664.1%24.8%7%2.7%1.4%
Sep 202662.6%24.3%8.4%3.1%1.7%

  1. 1.Western Union

    62.6%

    Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share -1.5 points.

  2. 2.MoneyGram

    24.3%

    Held 2nd. 3.6M estimated branded searches, -17.2% vs prior month. Share -0.4 points.

  3. 3.Remitly

    8.4%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Wise

    3.1%

    Held 4th. 446K estimated branded searches, -5.6% vs prior month. Share +0.3 points.

  5. 5.Xoom

    1.7%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between Western Union and its closest rivals

Every comparison with Western Union

How has branded search demand for Western Union changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Western Union worldwide held steady at 9.1M.
  • Across the 12 months ending September 2026, Western Union’s estimated Share of Search among send money brands worldwide increased from 62% to 62.6%.
  • Across the 12 months ending September 2026, Western Union’s estimated Share of Search among send money brands worldwide peaked at 67.9% in July 2026 and was lowest at 62% in October 2025.

How did search popularity change for send money brands worldwide in September 2026?

  1. In September 2026, Remitly gained estimated Share of Search among send money brands worldwide, from 7% to 8.4%.

  2. In September 2026, Western Union lost estimated Share of Search among send money brands worldwide, from 64.1% to 62.6%.

  3. Estimated monthly branded searches for Xoom worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Where does Western Union compete?

Western Union is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Money transfer services1st of 847.2%Show ranking
Send money brands1st of 562.6%Shown above
Remittance services1st of 662.8%Show ranking

How is Western Union measured?

Brandwave collects information about searches that people make online using Western Union’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • western union

Do you work for Western Union? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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