Western Union vs Wise:Which is searched more?
In September 2026, Western Union had more branded searches than Wise among send money brands worldwide. Western Union was estimated to have 9.1M branded searches compared to Wise’s 623K, and held a 61.8% Share of Search versus Wise’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Western Union or Wise?
Compare the send money brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Western Union, Wise. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | MoneyGram | Remitly | Wise | Xoom |
|---|---|---|---|---|---|
| Oct 2025 | 61.4% | 24.5% | 8.2% | 3.9% | 2% |
| Nov 2025 | 61.9% | 24.3% | 8.3% | 3.9% | 1.7% |
| Dec 2025 | 63.1% | 25% | 6.9% | 3.3% | 1.7% |
| Jan 2026 | 63.2% | 24.7% | 6.9% | 3.7% | 1.4% |
| Feb 2026 | 64.4% | 25.1% | 5.8% | 3.3% | 1.4% |
| Mar 2026 | 63% | 24.9% | 6.9% | 3.4% | 1.7% |
| Apr 2026 | 66.3% | 21.2% | 7.3% | 3.7% | 1.5% |
| May 2026 | 66.4% | 21.2% | 7.3% | 3.7% | 1.5% |
| Jun 2026 | 62.8% | 24.4% | 6.9% | 4.2% | 1.7% |
| Jul 2026 | 67.3% | 21.5% | 6.1% | 3.6% | 1.5% |
| Aug 2026 | 63.4% | 24.5% | 7% | 3.8% | 1.4% |
| Sep 2026 | 61.8% | 24% | 8.3% | 4.2% | 1.7% |
How has the Western Union and Wise comparison changed over the last 12 months?
3 findings
- Western Union was ahead of Wise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Western Union’s estimated Share of Search among send money brands worldwide moved from 61.4% to 61.8%, and its estimated monthly branded searches held steady at 9.1M.
- Across the 12 months ending September 2026, Wise’s estimated Share of Search among send money brands worldwide moved from 3.9% to 4.2%, and its estimated monthly branded searches moved from 584K to 623K.
How did search popularity change for send money brands worldwide in September 2026?
1 change
In September 2026, Western Union lost estimated Share of Search among send money brands worldwide, from 63.4% to 61.8%.
Other head-to-heads among send money brands
How each brand is measured
Brandwave collects information about searches that people make online using Western Union’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Western Union
1 branded search term
- western union
Wise
20 branded search terms
- send money wise
- transfer wise app
- TransferWise
- transferwise app
- transferwise apps
- transferwise mobile app
- transferwise wise
- wise app
- wise bank
- wise banking app
- wise business
- wise card
- wise debit card
- wise international payments
- wise money transfer
- wise remittance
- wise transfer
- wise transfer money
- wise transferwise
- wise travel card
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.