Brandwave

MoneyGram vs Wise:Which is searched more?

In September 2026, MoneyGram had more branded searches than Wise among send money brands worldwide. MoneyGram was estimated to have 3.6M branded searches compared to Wise’s 623K, and held a 24% Share of Search versus Wise’s 4.2%. These are worldwide searches for English-language branded terms.

Share of Search among send money brands worldwide in September 2026Which is more popular in search, MoneyGram or Wise?
MoneyGram24%3.6M searches
vs
Wise4.2%623K searches

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Which is more popular in search, MoneyGram or Wise?

Compare the send money brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

MoneyGram and Wise among send money brands worldwide, by month

Share of Search by month for MoneyGram, Wise. The figures are in the table below the chart.

View monthly share of search table
MonthWestern UnionMoneyGramRemitlyWiseXoom
Oct 202561.4%24.5%8.2%3.9%2%
Nov 202561.9%24.3%8.3%3.9%1.7%
Dec 202563.1%25%6.9%3.3%1.7%
Jan 202663.2%24.7%6.9%3.7%1.4%
Feb 202664.4%25.1%5.8%3.3%1.4%
Mar 202663%24.9%6.9%3.4%1.7%
Apr 202666.3%21.2%7.3%3.7%1.5%
May 202666.4%21.2%7.3%3.7%1.5%
Jun 202662.8%24.4%6.9%4.2%1.7%
Jul 202667.3%21.5%6.1%3.6%1.5%
Aug 202663.4%24.5%7%3.8%1.4%
Sep 202661.8%24%8.3%4.2%1.7%

How has the MoneyGram and Wise comparison changed over the last 12 months?

  • MoneyGram was ahead of Wise in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MoneyGram’s estimated Share of Search among send money brands worldwide moved from 24.5% to 24%, and its estimated monthly branded searches moved from 3.7M to 3.6M.
  • Across the 12 months ending September 2026, Wise’s estimated Share of Search among send money brands worldwide moved from 3.9% to 4.2%, and its estimated monthly branded searches moved from 584K to 623K.

How did search popularity change for send money brands worldwide in September 2026?

Neither MoneyGram nor Wise moved beyond provider rounding among send money brands in September 2026.

Other head-to-heads among send money brands

How each brand is measured

Brandwave collects information about searches that people make online using MoneyGram’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MoneyGram

2 branded search terms

  • moneygram
  • moneygram gram

Wise

20 branded search terms

  • send money wise
  • transfer wise app
  • TransferWise
  • transferwise app
  • transferwise apps
  • transferwise mobile app
  • transferwise wise
  • wise app
  • wise bank
  • wise banking app
  • wise business
  • wise card
  • wise debit card
  • wise international payments
  • wise money transfer
  • wise remittance
  • wise transfer
  • wise transfer money
  • wise transferwise
  • wise travel card

How the Brand Demand Index is measured

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