How popular isVans in search?
In September 2026, there were an estimated 5.4M branded searches for Vans worldwide which is up 22.2% over the last 12 months. Vans holds 87.9% estimated Share of Search among aircraft Parts brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which aircraft Parts brands compete with Vans?
Share of Search by month for Vans, Honeywell, RAM. The figures are in the table below the chart.
View monthly share of search table
| Month | Vans | Honeywell | RAM | McFarlane | Diamond |
|---|---|---|---|---|---|
| Oct 2025 | 83.9% | 10.5% | 4.7% | 0.94% | 0.02% |
| Nov 2025 | 88.7% | 7.4% | 3.3% | 0.55% | <0.01% |
| Dec 2025 | 89.8% | 6.1% | 3.4% | 0.68% | <0.01% |
| Jan 2026 | 82.3% | 10.3% | 5.6% | 1.7% | 0.01% |
| Feb 2026 | 85.5% | 8.8% | 4.8% | 0.96% | 0.01% |
| Mar 2026 | 85.5% | 8.8% | 4.8% | 0.96% | 0.01% |
| Apr 2026 | 85.3% | 8.7% | 4.8% | 1.2% | 0.01% |
| May 2026 | 86.9% | 7.3% | 4.9% | 0.98% | 0.01% |
| Jun 2026 | 82.1% | 10.3% | 6.9% | 0.76% | 0.01% |
| Jul 2026 | 87% | 7.3% | 4.9% | 0.8% | 0.01% |
| Aug 2026 | 89.8% | 6.1% | 3.4% | 0.68% | <0.01% |
| Sep 2026 | 87.9% | 7.4% | 4% | 0.66% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.9% | 5.4M | -18.3% | -1.9 points | |
| 2, held 2nd | 7.4% | 450K | 0% | +1.2 points | |
| 3, held 3rd | 4% | 246K | 0% | +0.7 points | |
| 4, held 4th | 0.66% | 40.5K | -18.2% | 0 points | |
| 5, held 5th | 0.01% | 720 | 0% | 0 points |
1.
Vans
87.9%
Held 1st. 5.4M estimated branded searches, -18.3% vs prior month. Share -1.9 points.
7.4%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
RAM4%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.7 points.
0.66%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
Diamond0.01%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Vans and its closest rivals
Every comparison with Vans
22 comparisons
- Adidas vs Vans
- ASICS vs Vans
- New Balance vs Vans
- Nike vs Vans
- Puma vs Vans
- Skechers vs Vans
- HOKA vs Vans
- Reebok vs Vans
- Specialized vs Vans
- Sidi vs Vans
- K2 vs Vans
- Honeywell vs Vans
- Burton vs Vans
- Shimano vs Vans
- RAM vs Vans
- Allbirds vs Vans
- Giro vs Vans
- Salomon vs Vans
- Nitro vs Vans
- McFarlane vs Vans
- ThirtyTwo vs Vans
- Diamond vs Vans
How has branded search demand for Vans changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vans worldwide rose from 4.4M to 5.4M.
- Across the 12 months ending September 2026, Vans’ estimated Share of Search among aircraft Parts brands worldwide increased from 83.9% to 87.9%.
- Across the 12 months ending September 2026, Vans’ estimated Share of Search among aircraft Parts brands worldwide peaked at 89.8% in December 2025 and was lowest at 82.1% in June 2026.
How did search popularity change for aircraft Parts brands worldwide in September 2026?
5 changes
In September 2026, Honeywell gained estimated Share of Search among aircraft Parts brands worldwide, from 6.1% to 7.4%.
In September 2026, RAM gained estimated Share of Search among aircraft Parts brands worldwide, from 3.4% to 4%.
In September 2026, Vans lost estimated Share of Search among aircraft Parts brands worldwide, from 89.8% to 87.9%.
Estimated monthly branded searches for Diamond worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Estimated monthly branded searches for McFarlane worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Where does Vans compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sneaker brands | 7th of 9 | 6.1% | Show ranking |
| Non Slip Shoes brands | 3rd of 4 | 13.5% | Show ranking |
| Mtb Shoes brands | 2nd of 6 | 18.1% | Show ranking |
| Snowboard boots | 1st of 6 | 80% | Show ranking |
| Aircraft Parts brands | 1st of 5 | 87.9% | Shown above |
How is Vans measured?
Brandwave collects information about searches that people make online using Vans’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- vans
- vans nz
- vans shoes
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Is Vans your brand?
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