Brandwave

How popular isUnleash in search?

In September 2026, there were an estimated 1.9K branded searches for Unleash worldwide which is down 19% over the last 12 months. Unleash holds 0.05% estimated Share of Search among feature Toggle brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AWS54.4%
  2. Split36.5%
  3. Optimizely6%
  4. React2.7%
  5. Angular0.36%
  6. Unleash0.05%
  7. Spring<0.01%
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Which feature Toggle brands compete with Unleash?

Unleash against feature Toggle brands worldwide, by month

Share of Search by month for AWS, Split, Optimizely, React, Unleash. The figures are in the table below the chart.

View monthly share of search table
MonthAWSSplitOptimizelyReactAngularUnleashSpring
Oct 202575.5%18.5%3.1%2.5%0.41%0.03%<0.01%
Nov 202557.3%31.3%6.3%4.2%0.85%0.06%0.02%
Dec 202552.4%35%7.1%4.7%0.78%0.06%0.01%
Jan 202647.8%39.2%7.9%4.3%0.71%0.06%0.01%
Feb 202652.4%35%7.1%4.7%0.78%0.06%0.01%
Mar 202653.5%35.9%5.9%3.9%0.65%0.07%0.01%
Apr 202648.9%40.2%6.6%3.6%0.59%0.06%0.01%
May 202645%45.1%6.1%3.3%0.45%0.05%<0.01%
Jun 202645.3%45.3%6.1%2.7%0.45%0.06%<0.01%
Jul 202645.3%45.3%6.1%2.7%0.45%0.05%<0.01%
Aug 202645.3%45.4%6.1%2.7%0.37%0.05%<0.01%
Sep 202654.4%36.5%6%2.7%0.36%0.05%<0.01%

  1. 1.AWS

    54.4%

    Moved from 2nd to 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +9.1 points.

  2. 2.Split

    36.5%

    Moved from 1st to 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -8.9 points.

  3. 3.Optimizely

    6%

    Held 3rd. 248K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.React

    2.7%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Angular

    0.36%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Unleash

    0.05%

    Held 6th. 1.9K estimated branded searches, -13% vs prior month. Share 0 points.

  7. 7.Spring

    <0.01%

    Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Unleash and its closest rivals

Every comparison with Unleash

How has branded search demand for Unleash changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Unleash worldwide fell from 2.3K to 1.9K.
  • Across the 12 months ending September 2026, Unleash’s estimated Share of Search among feature Toggle brands worldwide held steady, from 0.03% to 0.05%.

How did search popularity change for feature Toggle brands worldwide in September 2026?

  1. In September 2026, AWS overtook Split to become the leader among feature Toggle brands worldwide, with 54.4% estimated Share of Search.

  2. In September 2026, Split lost estimated Share of Search among feature Toggle brands worldwide, from 45.4% to 36.5%.

  3. Estimated monthly branded searches for Angular worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for React worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.

  5. Estimated monthly branded searches for Spring worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

  6. Estimated monthly branded searches for Unleash worldwide fell 19% over 12 measured months, from 2.3K to 1.9K in September 2026.

Where does Unleash compete?

Unleash is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Feature Toggle brands6th of 70.05%Shown above
Feature flag platforms6th of 60.09%Show ranking
Feature flag management platforms5th of 52.7%Show ranking
Feature flag tools5th of 52.7%Show ranking

How is Unleash measured?

Brandwave collects information about searches that people make online using Unleash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • feature flag unleash
  • feature toggle unleash
  • getunleash io
  • unleash feature flags
  • unleash feature toggle

Do you work for Unleash? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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