Brandwave

Feature Toggle brands:Which are searched most?

In September 2026, AWS was the most searched among feature Toggle brands worldwide, with an estimated 2.2M branded searches and 54.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AWS54.4%
  2. Split36.5%
  3. Optimizely6%
  4. React2.7%
  5. Angular0.36%
  6. Unleash0.05%
  7. Spring<0.01%

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Share of SearchLeaderboard

Compare the feature toggle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among feature Toggle brands worldwide, by month

Share of Search by month for AWS, Split, Optimizely, React. The figures are in the table below the chart.

View monthly share of search table
MonthAWSSplitOptimizelyReactAngularUnleashSpring
Oct 202575.5%18.5%3.1%2.5%0.41%0.03%<0.01%
Nov 202557.3%31.3%6.3%4.2%0.85%0.06%0.02%
Dec 202552.4%35%7.1%4.7%0.78%0.06%0.01%
Jan 202647.8%39.2%7.9%4.3%0.71%0.06%0.01%
Feb 202652.4%35%7.1%4.7%0.78%0.06%0.01%
Mar 202653.5%35.9%5.9%3.9%0.65%0.07%0.01%
Apr 202648.9%40.2%6.6%3.6%0.59%0.06%0.01%
May 202645%45.1%6.1%3.3%0.45%0.05%<0.01%
Jun 202645.3%45.3%6.1%2.7%0.45%0.06%<0.01%
Jul 202645.3%45.3%6.1%2.7%0.45%0.05%<0.01%
Aug 202645.3%45.4%6.1%2.7%0.37%0.05%<0.01%
Sep 202654.4%36.5%6%2.7%0.36%0.05%<0.01%

This month’s ranking, September 2026

  1. 1.AWS

    54.4%

    Moved from 2nd to 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +9.1 points.

  2. 2.Split

    36.5%

    Moved from 1st to 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -8.9 points.

  3. 3.Optimizely

    6%

    Held 3rd. 248K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.React

    2.7%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Angular

    0.36%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Unleash

    0.05%

    Held 6th. 1.9K estimated branded searches, -13% vs prior month. Share 0 points.

  7. 7.Spring

    <0.01%

    Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among feature Toggle brands worldwide?

In September 2026, AWS was the most searched among feature Toggle brands worldwide, with an estimated 2.2M branded searches and 54.4% estimated Share of Search within this set. Split is in 2nd place, 17.9 percentage points behind at 36.5% Share of Search.

Global feature Toggle brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AWS75.5% → 54.4%75.5%Oct 202545%May 20261st
Split18.5% → 36.5%45.4%Aug 202618.5%Oct 20252nd
Optimizely3.1% → 6%7.9%Jan 20263.1%Oct 20253rd
React2.5% → 2.7%4.7%Dec 20252.5%Oct 20254th
Angular0.41% → 0.36%0.85%Nov 20250.36%Sep 20265th
Unleash0.03% → 0.05%0.07%Mar 20260.03%Oct 20256th
Spring<0.01%0.02%Nov 2025<0.01%Oct 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, AWS’s estimated Share of Search among feature Toggle brands worldwide decreased from 75.5% to 54.4%.
  • Across the 12 months ending September 2026, Split’s estimated Share of Search among feature Toggle brands worldwide increased from 18.5% to 36.5%.
  • Across the 12 months ending September 2026, Optimizely’s estimated Share of Search among feature Toggle brands worldwide increased from 3.1% to 6%.
  • Across the 12 months ending September 2026, AWS’s estimated Share of Search among feature Toggle brands worldwide peaked at 75.5% in October 2025 and was lowest at 45% in May 2026.
  • Across the 12 months ending September 2026, Split’s estimated Share of Search among feature Toggle brands worldwide peaked at 45.4% in August 2026 and was lowest at 18.5% in October 2025.
  • Across the 12 months ending September 2026, Optimizely’s estimated Share of Search among feature Toggle brands worldwide peaked at 7.9% in January 2026 and was lowest at 3.1% in October 2025.
  • Across the 12 months ending September 2026, React’s estimated Share of Search among feature Toggle brands worldwide peaked at 4.7% in December 2025 and was lowest at 2.5% in October 2025.
  • Across the 12 months ending September 2026, React, Angular, Unleash and Spring held steady: their estimated Share of Search among feature Toggle brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for feature Toggle brands worldwide in September 2026?

  1. In September 2026, AWS overtook Split to become the leader among feature Toggle brands worldwide, with 54.4% estimated Share of Search.

  2. In September 2026, Split lost estimated Share of Search among feature Toggle brands worldwide, from 45.4% to 36.5%.

  3. Estimated monthly branded searches for Angular worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for React worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.

  5. Estimated monthly branded searches for Spring worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

  6. Estimated monthly branded searches for Unleash worldwide fell 19% over 12 measured months, from 2.3K to 1.9K in September 2026.

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