Brandwave

How popular isAWS in search?

In September 2026, there were an estimated 2.2M branded searches for AWS worldwide which is down 63.4% over the last 12 months. AWS holds 7.1% estimated Share of Search among cloud certifications worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Microsoft Copilot83.4%
  2. Google Cloud8.4%
  3. AWS7.1%
  4. CompTIA1%
  5. Linux Foundation0.09%
  6. Cloudability0.01%
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Which cloud certifications compete with AWS?

AWS against cloud certifications worldwide, by month

Share of Search by month for Microsoft Copilot, Google Cloud, AWS. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft CopilotGoogle CloudAWSCompTIALinux FoundationCloudability
Oct 202581.1%4.9%13.3%0.7%0.07%0.01%
Nov 202588.5%5.4%5.3%0.63%0.1%0.01%
Dec 202587.5%6.5%5.2%0.63%0.14%<0.01%
Jan 202687.4%6.5%5.2%0.76%0.12%0.01%
Feb 202687.3%6.8%5.1%0.73%0.09%0.01%
Mar 202687.3%6.8%5.2%0.61%0.08%0.01%
Apr 202688.5%6.5%4.3%0.62%0.1%0.01%
May 202689%6%4.3%0.63%0.08%<0.01%
Jun 202687.1%7.2%5%0.59%0.09%0.01%
Jul 202685.6%7.8%5.9%0.58%0.09%0.01%
Aug 202684.3%8.7%6%0.86%0.09%0.01%
Sep 202683.4%8.4%7.1%1%0.09%0.01%

  1. 1.Microsoft Copilot

    83.4%

    Held 1st. 26.2M estimated branded searches, +2.5% vs prior month. Share -0.9 points.

  2. 2.Google Cloud

    8.4%

    Held 2nd. 2.6M estimated branded searches, -0.32% vs prior month. Share -0.3 points.

  3. 3.AWS

    7.1%

    Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  4. 4.CompTIA

    1%

    Held 4th. 316K estimated branded searches, +21.1% vs prior month. Share +0.1 points.

  5. 5.Linux Foundation

    0.09%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Cloudability

    0.01%

    Held 6th. 3.7K estimated branded searches, +0.27% vs prior month. Share 0 points.

Compare search popularity between AWS and its closest rivals

Every comparison with AWS

How has branded search demand for AWS changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for AWS worldwide fell from 6.1M to 2.2M.
  • Across the 12 months ending September 2026, AWS’s estimated Share of Search among cloud certifications worldwide decreased from 13.3% to 7.1%.
  • Across the 12 months ending September 2026, AWS’s estimated Share of Search among cloud certifications worldwide peaked at 13.3% in October 2025 and was lowest at 4.3% in April 2026.
  • Across the 12 months ending September 2026, AWS fell from 2nd to 3rd among cloud certifications worldwide.

How did search popularity change for cloud certifications worldwide in September 2026?

  1. In September 2026, AWS gained estimated Share of Search among cloud certifications worldwide, from 6% to 7.1%.

  2. In September 2026, Microsoft Copilot lost estimated Share of Search among cloud certifications worldwide, from 84.3% to 83.4%.

  3. Estimated monthly branded searches for Google Cloud worldwide rose 16.4% over 12 measured months, from 2.3M to 2.6M in September 2026.

  4. Estimated monthly branded searches for Cloudability worldwide fell 29.5% over 12 measured months, from 5.2K to 3.7K in September 2026.

  5. Estimated monthly branded searches for Linux Foundation worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How is AWS measured?

Brandwave collects information about searches that people make online using AWS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aws

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