Brandwave

How popular isSplit in search?

In September 2026, there were an estimated 1.5M branded searches for Split worldwide which held steady over the last 12 months. Split holds 36.5% estimated Share of Search among feature Toggle brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AWS54.4%
  2. Split36.5%
  3. Optimizely6%
  4. React2.7%
  5. Angular0.36%
  6. Unleash0.05%
  7. Spring<0.01%
Split website (opens in a new tab)

Follow Split and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which feature Toggle brands compete with Split?

Split against feature Toggle brands worldwide, by month

Share of Search by month for AWS, Split, Optimizely, React. The figures are in the table below the chart.

View monthly share of search table
MonthAWSSplitOptimizelyReactAngularUnleashSpring
Oct 202575.5%18.5%3.1%2.5%0.41%0.03%<0.01%
Nov 202557.3%31.3%6.3%4.2%0.85%0.06%0.02%
Dec 202552.4%35%7.1%4.7%0.78%0.06%0.01%
Jan 202647.8%39.2%7.9%4.3%0.71%0.06%0.01%
Feb 202652.4%35%7.1%4.7%0.78%0.06%0.01%
Mar 202653.5%35.9%5.9%3.9%0.65%0.07%0.01%
Apr 202648.9%40.2%6.6%3.6%0.59%0.06%0.01%
May 202645%45.1%6.1%3.3%0.45%0.05%<0.01%
Jun 202645.3%45.3%6.1%2.7%0.45%0.06%<0.01%
Jul 202645.3%45.3%6.1%2.7%0.45%0.05%<0.01%
Aug 202645.3%45.4%6.1%2.7%0.37%0.05%<0.01%
Sep 202654.4%36.5%6%2.7%0.36%0.05%<0.01%

  1. 1.AWS

    54.4%

    Moved from 2nd to 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +9.1 points.

  2. 2.Split

    36.5%

    Moved from 1st to 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -8.9 points.

  3. 3.Optimizely

    6%

    Held 3rd. 248K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.React

    2.7%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Angular

    0.36%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Unleash

    0.05%

    Held 6th. 1.9K estimated branded searches, -13% vs prior month. Share 0 points.

  7. 7.Spring

    <0.01%

    Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Split and its closest rivals

Every comparison with Split

How has branded search demand for Split changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Split worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Split’s estimated Share of Search among feature Toggle brands worldwide increased from 18.5% to 36.5%.
  • Across the 12 months ending September 2026, Split’s estimated Share of Search among feature Toggle brands worldwide peaked at 45.4% in August 2026 and was lowest at 18.5% in October 2025.

How did search popularity change for feature Toggle brands worldwide in September 2026?

  1. In September 2026, AWS overtook Split to become the leader among feature Toggle brands worldwide, with 54.4% estimated Share of Search.

  2. In September 2026, Split lost estimated Share of Search among feature Toggle brands worldwide, from 45.4% to 36.5%.

  3. Estimated monthly branded searches for Angular worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for React worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.

  5. Estimated monthly branded searches for Spring worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

  6. Estimated monthly branded searches for Unleash worldwide fell 19% over 12 measured months, from 2.3K to 1.9K in September 2026.

Where does Split compete?

Split is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Feature Toggle brands2nd of 736.5%Shown above
Feature flag platforms1st of 673.4%Show ranking
Experimentation platforms1st of 581.2%Show ranking

How is Split measured?

Brandwave collects information about searches that people make online using Split’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • split
  • split io

Do you work for Split? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Split your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free