Brandwave

How popular isSnowflake?

In September 2026, people searched for Snowflake by name about 9,900 times worldwide, a 33.1% decrease from the previous year. These searches made up 2.3% of all global OLAP database platform searches, placing Snowflake sixth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about OLAP database platforms, Snowflake appeared in all answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Snowflake is the sixth most searched of 10 competitors and the second most recommended in AI answers.

  1. BigQueryShare of searches 31%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. ClickHouseShare of searches 25.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. DuckDBShare of searches 25.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. Amazon RedshiftShare of searches 8.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. SnowflakeShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top OLAP database platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Snowflake appeared in all five answers. Snowflake is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ClickHouse1st
  2. Snowflake2nd
  3. BigQuery3rd
  4. DuckDB4th
  5. Amazon Redshift5th
  6. Apache Pinot6th
  7. StarRocks7th
  8. Apache Doris8th
  9. Apache Druid9th
  10. Vertica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BigQuery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ClickHouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snowflake5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DuckDB4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Redshift4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apache Doris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apache Druid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apache Pinot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StarRocks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vertica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about OLAP database platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which OLAP database platforms compete with Snowflake?

Snowflake against OLAP database platforms worldwide, by month

Share of searches by month for BigQuery, ClickHouse, DuckDB, Amazon Redshift, Vertica, Snowflake. The figures are in the table below the chart.

View monthly share of searches table
MonthBigQueryClickHouseDuckDBAmazon RedshiftVerticaSnowflakeStarRocksApache DorisApache DruidApache Pinot
Oct 202531.2%25.4%17.1%12.8%4.2%3.4%2.3%1.2%1.2%1%
Nov 202532.3%26.3%17.7%10.8%4.3%2.9%2.4%1.1%1.1%1.1%
Dec 202530.2%24.9%20.3%10.2%5%3.3%2.7%1.2%1.2%0.99%
Jan 202630.5%30.5%16.7%9.7%4.1%3.3%2.2%1%1%0.81%
Feb 202632.7%26.7%17.9%10.4%4.4%2.9%2%1.1%1.1%0.87%
Mar 202631.2%25.4%20.9%10.5%4.2%2.8%2.3%1%0.83%0.83%
Apr 202631.4%25.6%21.1%10%4.2%2.8%2.3%1%0.84%0.68%
May 202632.2%26.2%21.6%8.8%4.3%2.4%1.9%1%0.86%0.69%
Jun 202632.2%26.3%21.6%8.4%4.3%2.4%2.4%1.1%0.69%0.69%
Jul 202632.6%26.6%21.9%8.5%3.6%2.4%2%1.1%0.7%0.7%
Aug 202625.5%31.2%25.5%8.1%3.4%2.3%1.9%1%0.56%0.56%
Sep 202631%25.3%25.3%8.1%4.2%2.3%1.9%1%0.55%0.55%

  1. 1.BigQuery

    31%

    Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +5.5 points.

  2. 2.ClickHouse

    25.3%

    Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -6 points.

  3. 3.DuckDB

    25.3%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Amazon Redshift

    8.1%

    Held 4th. 35.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Vertica

    4.2%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  6. 6.Snowflake

    2.3%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.StarRocks

    1.9%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Apache Doris

    1%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Apache Druid

    0.55%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Apache Pinot

    0.55%

    Held 10th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Snowflake and its closest rivals

Every comparison with Snowflake

17 comparisons

How has branded search demand for Snowflake changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Snowflake worldwide fell from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Snowflake’s share of searches among OLAP database platforms worldwide decreased from 3.4% to 2.3%.

How did search popularity change for OLAP database platforms worldwide in September 2026?

6 changes

  1. In September 2026, BigQuery overtook ClickHouse to become the leader among OLAP database platforms worldwide, with 31% of the searches.

  2. In September 2026, Vertica gained share of searches among OLAP database platforms worldwide, from 3.4% to 4.2%.

  3. In September 2026, ClickHouse lost share of searches among OLAP database platforms worldwide, from 31.2% to 25.3%.

  4. StarRocks’ share of searches among OLAP database platforms worldwide has lost ground for 3 months in a row, from 2.4% to 1.9% in September 2026.

  5. Estimated monthly branded searches for DuckDB worldwide rose 48.6% over 12 measured months, from 74K to 110K in September 2026.

  6. Estimated monthly branded searches for Apache Druid worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.

How are Snowflake’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Snowflake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • snowflake data

Do you work for Snowflake? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Snowflake compete?

Snowflake is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data warehouses5th of 81%Show ranking
Data lakehouse platforms4th of 51.2%Show ranking
OLAP database platforms6th of 102.3%Shown above
Data marketplace platforms1st of 472.5%Show ranking
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