Brandwave

Data lakehouse platforms:Which brands are most popular in search?

In August 2026, Databricks was the most searched among data lakehouse platforms worldwide, with an estimated 450K branded searches and 65.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Databricks65.4%
  2. BigQuery16%
  3. Microsoft Fabric16%
  4. Snowflake1.4%
  5. Dremio1.2%

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Share of SearchLeaderboard

Compare the platforms teams build a lakehouse on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among data lakehouse platforms worldwide, by month

Share of Search by month for Databricks, BigQuery, Microsoft Fabric. The figures are in the table below the chart.

View monthly share of search table
MonthDatabricksBigQueryMicrosoft FabricSnowflakeDremio
Oct 202560.2%18.1%18.1%2%1.6%
Nov 202560.6%18.2%18.2%1.6%1.3%
Dec 202565.2%15.9%15.9%1.8%1.2%
Jan 202660.4%18.1%18.1%2%1.3%
Feb 202660.6%18.2%18.2%1.6%1.3%
Mar 202660.6%18.2%18.2%1.6%1.3%
Apr 202660.6%18.2%18.2%1.6%1.3%
May 202661.9%18.6%15.1%1.4%3.1%
Jun 202665.5%16.1%16.1%1.2%1.2%
Jul 202660.6%18.2%18.2%1.3%1.6%
Aug 202665.4%16%16%1.4%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Databricks

    65.4%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  3. Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  4. 4.Snowflake

    1.4%

    Moved from 5th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Dremio

    1.2%

    Moved from 4th to 5th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among data lakehouse platforms worldwide?

In August 2026, Databricks was the most searched among data lakehouse platforms worldwide, with an estimated 450K branded searches and 65.4% estimated Share of Search within this set. BigQuery is in 2nd place, 49.4 percentage points behind at 16% Share of Search.

Global data lakehouse platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Databricks60.2% → 65.4%65.5%Jun 202660.2%Oct 20251st
BigQuery18.1% → 16%18.6%May 202615.9%Dec 20252nd
Microsoft Fabric18.1% → 16%18.2%Nov 202515.1%May 20263rd
Snowflake2% → 1.4%2%Jan 20261.2%Jun 20264th
Dremio1.6% → 1.2%3.1%May 20261.2%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Databricks’ estimated Share of Search among data lakehouse platforms worldwide increased from 60.2% to 65.4%.
  • Across the 11 months ending August 2026, BigQuery’s estimated Share of Search among data lakehouse platforms worldwide decreased from 18.1% to 16%.
  • Across the 11 months ending August 2026, Microsoft Fabric’s estimated Share of Search among data lakehouse platforms worldwide decreased from 18.1% to 16%.
  • Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data lakehouse platforms worldwide decreased from 2% to 1.4%.
  • Across the 11 months ending August 2026, Databricks’ estimated Share of Search among data lakehouse platforms worldwide peaked at 65.5% in June 2026 and was lowest at 60.2% in October 2025.
  • Across the 11 months ending August 2026, BigQuery’s estimated Share of Search among data lakehouse platforms worldwide peaked at 18.6% in May 2026 and was lowest at 15.9% in December 2025.
  • Across the 11 months ending August 2026, Microsoft Fabric’s estimated Share of Search among data lakehouse platforms worldwide peaked at 18.2% in November 2025 and was lowest at 15.1% in May 2026.
  • Across the 11 months ending August 2026, Dremio’s estimated Share of Search among data lakehouse platforms worldwide peaked at 3.1% in May 2026 and was lowest at 1.2% in December 2025.
  • Across the 11 months ending August 2026, Dremio held steady: its estimated Share of Search among data lakehouse platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for data lakehouse platforms worldwide in August 2026?

  1. In August 2026, Databricks gained estimated Share of Search among data lakehouse platforms worldwide, from 60.6% to 65.4%.

  2. In August 2026, BigQuery lost estimated Share of Search among data lakehouse platforms worldwide, from 18.2% to 16%.

  3. In August 2026, Microsoft Fabric lost estimated Share of Search among data lakehouse platforms worldwide, from 18.2% to 16%.

  4. In August 2026, Snowflake rose from 5th to 4th among data lakehouse platforms worldwide.

  5. In August 2026, Dremio fell from 4th to 5th among data lakehouse platforms worldwide.

How the Brand Demand Index is measured

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