BigQuery vs Microsoft Fabric:Which is more popular by branded search?
In August 2026, BigQuery and Microsoft Fabric were level on Share of Search among data lakehouse platforms worldwide, with an estimated 110K branded searches each, at 16% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BigQuery or Microsoft Fabric?
Compare the platforms teams build a lakehouse on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BigQuery, Microsoft Fabric. The figures are in the table below the chart.
View monthly share of search table
| Month | Databricks | BigQuery | Microsoft Fabric | Snowflake | Dremio |
|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 18.1% | 18.1% | 2% | 1.6% |
| Nov 2025 | 60.6% | 18.2% | 18.2% | 1.6% | 1.3% |
| Dec 2025 | 65.2% | 15.9% | 15.9% | 1.8% | 1.2% |
| Jan 2026 | 60.4% | 18.1% | 18.1% | 2% | 1.3% |
| Feb 2026 | 60.6% | 18.2% | 18.2% | 1.6% | 1.3% |
| Mar 2026 | 60.6% | 18.2% | 18.2% | 1.6% | 1.3% |
| Apr 2026 | 60.6% | 18.2% | 18.2% | 1.6% | 1.3% |
| May 2026 | 61.9% | 18.6% | 15.1% | 1.4% | 3.1% |
| Jun 2026 | 65.5% | 16.1% | 16.1% | 1.2% | 1.2% |
| Jul 2026 | 60.6% | 18.2% | 18.2% | 1.3% | 1.6% |
| Aug 2026 | 65.4% | 16% | 16% | 1.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the BigQuery and Microsoft Fabric comparison changed over the last 12 months?
3 findings
- BigQuery was ahead of Microsoft Fabric in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BigQuery’s estimated Share of Search among data lakehouse platforms worldwide moved from 18.1% to 16%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Microsoft Fabric’s estimated Share of Search among data lakehouse platforms worldwide moved from 18.1% to 16%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for data lakehouse platforms worldwide in August 2026?
2 changes
In August 2026, BigQuery lost estimated Share of Search among data lakehouse platforms worldwide, from 18.2% to 16%.
In August 2026, Microsoft Fabric lost estimated Share of Search among data lakehouse platforms worldwide, from 18.2% to 16%.
How each brand is measured
Brandwave collects information about searches that people make online using BigQuery’s and Microsoft Fabric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BigQuery
1 branded search term
- bigquery
Microsoft Fabric
1 branded search term
- microsoft fabric
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.