Brandwave

How popular isBigQuery in search?

In August 2026, there were an estimated 110K branded searches for BigQuery worldwide which is down 18.5% over the last 11 months. BigQuery holds 13.8% estimated Share of Search among data lakehouse platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Databricks56.4%
  2. Microsoft Fabric27.6%
  3. BigQuery13.8%
  4. Snowflake1.2%
  5. Dremio1%
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Which data lakehouse platforms compete with BigQuery?

BigQuery against data lakehouse platforms worldwide, by month

Share of Search by month for Databricks, Microsoft Fabric, BigQuery. The figures are in the table below the chart.

View monthly share of search table
MonthDatabricksMicrosoft FabricBigQuerySnowflakeDremio
Oct 202551%30.6%15.3%1.7%1.4%
Nov 202551.3%30.8%15.4%1.4%1.1%
Dec 202556.2%27.5%13.7%1.5%1%
Jan 202651.2%30.7%15.3%1.7%1.1%
Feb 202651.3%30.8%15.4%1.4%1.1%
Mar 202651.3%30.8%15.4%1.4%1.1%
Apr 202651.3%30.8%15.4%1.4%1.1%
May 202653.8%26.3%16.1%1.2%2.7%
Jun 202656.4%27.7%13.8%1%1%
Jul 202651.3%30.8%15.4%1.1%1.4%
Aug 202656.4%27.6%13.8%1.2%1%
Sep 2026—————

  1. 1.Databricks

    56.4%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +5.1 points.

  2. 2.Microsoft Fabric

    27.6%

    Held 2nd. 220K estimated branded searches, -18.5% vs prior month. Share -3.2 points.

  3. 3.BigQuery

    13.8%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  4. 4.Snowflake

    1.2%

    Moved from 5th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Dremio

    1%

    Moved from 4th to 5th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.4 points.

Compare search popularity between BigQuery and its closest rivals

Every comparison with BigQuery

How has branded search demand for BigQuery changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BigQuery worldwide fell from 135K to 110K.
  • Across the 11 months ending August 2026, BigQuery’s estimated Share of Search among data lakehouse platforms worldwide decreased from 15.3% to 13.8%.
  • Across the 11 months ending August 2026, BigQuery’s estimated Share of Search among data lakehouse platforms worldwide peaked at 16.1% in May 2026 and was lowest at 13.7% in December 2025.

How did search popularity change for data lakehouse platforms worldwide in August 2026?

  1. In August 2026, Databricks gained estimated Share of Search among data lakehouse platforms worldwide, from 51.3% to 56.4%.

  2. In August 2026, Microsoft Fabric lost estimated Share of Search among data lakehouse platforms worldwide, from 30.8% to 27.6%.

  3. In August 2026, BigQuery lost estimated Share of Search among data lakehouse platforms worldwide, from 15.4% to 13.8%.

  4. In August 2026, Snowflake rose from 5th to 4th among data lakehouse platforms worldwide.

  5. In August 2026, Dremio fell from 4th to 5th among data lakehouse platforms worldwide.

Where does BigQuery compete?

BigQuery is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Data lakehouse platforms3rd of 513.8%Shown above
Data warehouse platforms3rd of 514.6%Show ranking
Data warehouses2nd of 617.6%Show ranking

How is BigQuery measured?

Brandwave collects information about searches that people make online using BigQuery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bigquery

Do you work for BigQuery? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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