Brandwave

How popular isSnowflake in search?

In August 2026, there were an estimated 9.9K branded searches for Snowflake worldwide which is down 33.1% over the last 11 months. Snowflake holds 1.4% estimated Share of Search among data lakehouse platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Databricks65.4%
  2. BigQuery16%
  3. Microsoft Fabric16%
  4. Snowflake1.4%
  5. Dremio1.2%
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Which data lakehouse platforms compete with Snowflake?

Snowflake against data lakehouse platforms worldwide, by month

Share of Search by month for Databricks, BigQuery, Microsoft Fabric, Snowflake. The figures are in the table below the chart.

View monthly share of search table
MonthDatabricksBigQueryMicrosoft FabricSnowflakeDremio
Oct 202560.2%18.1%18.1%2%1.6%
Nov 202560.6%18.2%18.2%1.6%1.3%
Dec 202565.2%15.9%15.9%1.8%1.2%
Jan 202660.4%18.1%18.1%2%1.3%
Feb 202660.6%18.2%18.2%1.6%1.3%
Mar 202660.6%18.2%18.2%1.6%1.3%
Apr 202660.6%18.2%18.2%1.6%1.3%
May 202661.9%18.6%15.1%1.4%3.1%
Jun 202665.5%16.1%16.1%1.2%1.2%
Jul 202660.6%18.2%18.2%1.3%1.6%
Aug 202665.4%16%16%1.4%1.2%
Sep 2026—————

  1. 1.Databricks

    65.4%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.BigQuery

    16%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  3. 3.Microsoft Fabric

    16%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  4. 4.Snowflake

    1.4%

    Moved from 5th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Dremio

    1.2%

    Moved from 4th to 5th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.5 points.

Compare search popularity between Snowflake and its closest rivals

How has branded search demand for Snowflake changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Snowflake worldwide fell from 14.8K to 9.9K.
  • Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data lakehouse platforms worldwide decreased from 2% to 1.4%.

How did search popularity change for data lakehouse platforms worldwide in August 2026?

  1. In August 2026, Databricks gained estimated Share of Search among data lakehouse platforms worldwide, from 60.6% to 65.4%.

  2. In August 2026, BigQuery lost estimated Share of Search among data lakehouse platforms worldwide, from 18.2% to 16%.

  3. In August 2026, Microsoft Fabric lost estimated Share of Search among data lakehouse platforms worldwide, from 18.2% to 16%.

  4. In August 2026, Snowflake rose from 5th to 4th among data lakehouse platforms worldwide.

  5. In August 2026, Dremio fell from 4th to 5th among data lakehouse platforms worldwide.

Where does Snowflake compete?

Snowflake is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Data warehouse platforms5th of 51.3%Show ranking
Data lakehouse platforms4th of 51.4%Shown above
Data warehouses4th of 61.6%Show ranking
Data marketplace platforms2nd of 52.1%Show ranking

How is Snowflake measured?

Brandwave collects information about searches that people make online using Snowflake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • snowflake data

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How the Brand Demand Index is measured

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