Microsoft Fabric vs Snowflake:Which is more popular by branded search?
In August 2026, Microsoft Fabric had more branded searches than Snowflake among data lakehouse platforms worldwide. Microsoft Fabric was estimated to have 110K branded searches compared to Snowflake’s 9.9K, and held a 16% Share of Search versus Snowflake’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Microsoft Fabric or Snowflake?
Compare the platforms teams build a lakehouse on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Fabric, Snowflake. The figures are in the table below the chart.
View monthly share of search table
| Month | Databricks | BigQuery | Microsoft Fabric | Snowflake | Dremio |
|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 18.1% | 18.1% | 2% | 1.6% |
| Nov 2025 | 60.6% | 18.2% | 18.2% | 1.6% | 1.3% |
| Dec 2025 | 65.2% | 15.9% | 15.9% | 1.8% | 1.2% |
| Jan 2026 | 60.4% | 18.1% | 18.1% | 2% | 1.3% |
| Feb 2026 | 60.6% | 18.2% | 18.2% | 1.6% | 1.3% |
| Mar 2026 | 60.6% | 18.2% | 18.2% | 1.6% | 1.3% |
| Apr 2026 | 60.6% | 18.2% | 18.2% | 1.6% | 1.3% |
| May 2026 | 61.9% | 18.6% | 15.1% | 1.4% | 3.1% |
| Jun 2026 | 65.5% | 16.1% | 16.1% | 1.2% | 1.2% |
| Jul 2026 | 60.6% | 18.2% | 18.2% | 1.3% | 1.6% |
| Aug 2026 | 65.4% | 16% | 16% | 1.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Microsoft Fabric and Snowflake comparison changed over the last 12 months?
3 findings
- Microsoft Fabric was ahead of Snowflake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft Fabric’s estimated Share of Search among data lakehouse platforms worldwide moved from 18.1% to 16%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data lakehouse platforms worldwide moved from 2% to 1.4%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for data lakehouse platforms worldwide in August 2026?
2 changes
In August 2026, Microsoft Fabric lost estimated Share of Search among data lakehouse platforms worldwide, from 18.2% to 16%.
In August 2026, Snowflake rose from 5th to 4th among data lakehouse platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Fabric’s and Snowflake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Fabric
1 branded search term
- microsoft fabric
Snowflake
1 branded search term
- snowflake data
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.