Brandwave

Data warehouses:Which brands are most popular in search?

In August 2026, Databricks was the most searched among data warehouses worldwide, with an estimated 450K branded searches and 71.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Databricks71.9%
  2. BigQuery17.6%
  3. Redshift7.9%
  4. Snowflake1.6%
  5. Azure Synapse1.1%
  6. Teradata<0.01%

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Share of SearchLeaderboard

Compare the data warehouses developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among data warehouses worldwide, by month

Share of Search by month for Databricks, BigQuery, Redshift. The figures are in the table below the chart.

View monthly share of search table
MonthDatabricksBigQueryRedshiftSnowflakeAzure SynapseTeradata
Oct 202565.6%19.7%10.8%2.2%1.8%<0.01%
Nov 202566.1%19.8%10.9%1.8%1.5%<0.01%
Dec 202570.2%17.2%9.4%1.9%1.3%<0.01%
Jan 202665.8%19.7%10.8%2.2%1.4%<0.01%
Feb 202667.4%20.2%9.1%1.8%1.5%0.02%
Mar 202666.1%19.8%10.9%1.8%1.5%0.02%
Apr 202667.6%20.3%9.1%1.8%1.2%<0.01%
May 202667.8%20.3%9.1%1.5%1.2%<0.01%
Jun 202672%17.7%7.9%1.3%1.1%<0.01%
Jul 202669.1%20.7%7.6%1.5%1%<0.01%
Aug 202671.9%17.6%7.9%1.6%1.1%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Databricks

    71.9%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.BigQuery

    17.6%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -3.2 points.

  3. 3.Redshift

    7.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Snowflake

    1.6%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Azure Synapse

    1.1%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Teradata

    <0.01%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among data warehouses worldwide?

In August 2026, Databricks was the most searched among data warehouses worldwide, with an estimated 450K branded searches and 71.9% estimated Share of Search within this set. BigQuery is in 2nd place, 54.3 percentage points behind at 17.6% Share of Search.

Global data warehouses, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Databricks65.6% → 71.9%72%Jun 202665.6%Oct 20251st
BigQuery19.7% → 17.6%20.7%Jul 202617.2%Dec 20252nd
Redshift10.8% → 7.9%10.9%Nov 20257.6%Jul 20263rd
Snowflake2.2% → 1.6%2.2%Jan 20261.3%Jun 20264th
Azure Synapse1.8% → 1.1%1.8%Oct 20251%Jul 20265th
Teradata<0.01%0.02%Feb 2026<0.01%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Databricks’ estimated Share of Search among data warehouses worldwide increased from 65.6% to 71.9%.
  • Across the 11 months ending August 2026, BigQuery’s estimated Share of Search among data warehouses worldwide decreased from 19.7% to 17.6%.
  • Across the 11 months ending August 2026, Redshift’s estimated Share of Search among data warehouses worldwide decreased from 10.8% to 7.9%.
  • Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data warehouses worldwide decreased from 2.2% to 1.6%.
  • Across the 11 months ending August 2026, Azure Synapse’s estimated Share of Search among data warehouses worldwide decreased from 1.8% to 1.1%.
  • Across the 11 months ending August 2026, Databricks’ estimated Share of Search among data warehouses worldwide peaked at 72% in June 2026 and was lowest at 65.6% in October 2025.
  • Across the 11 months ending August 2026, BigQuery’s estimated Share of Search among data warehouses worldwide peaked at 20.7% in July 2026 and was lowest at 17.2% in December 2025.
  • Across the 11 months ending August 2026, Redshift’s estimated Share of Search among data warehouses worldwide peaked at 10.9% in November 2025 and was lowest at 7.6% in July 2026.
  • Across the 11 months ending August 2026, Teradata held steady: its estimated Share of Search among data warehouses worldwide moved less than 0.5 percentage points.

How did search popularity change for data warehouses worldwide in August 2026?

  1. In August 2026, Databricks gained estimated Share of Search among data warehouses worldwide, from 69.1% to 71.9%.

  2. In August 2026, BigQuery lost estimated Share of Search among data warehouses worldwide, from 20.7% to 17.6%.

  3. Estimated monthly branded searches for Teradata worldwide fell 50% over 11 measured months, from 40 to 20 in August 2026.

  4. Estimated monthly branded searches for Azure Synapse worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Redshift worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

  6. Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

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