How popular isMicrosoft Fabric?
In September 2026, people searched for Microsoft Fabric by name about 135,000 times worldwide, about the same as the previous year. These searches made up 14.2% of all global data warehouse searches, placing Microsoft Fabric third out of eight warehouses. When we asked both ChatGPT and Google AI Overviews about data warehouses, Microsoft Fabric appeared in two of the five answers and was the fifth most recommended of the eight.
Microsoft Fabric is the third most searched of 8 competitors and the fifth most recommended in AI answers.
DatabricksShare of searches 58%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
BigQueryShare of searches 14.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Microsoft FabricShare of searches 14.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
ClickHouseShare of searches 11.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
SnowflakeShare of searches 1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top data warehouses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Fabric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Fabric is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Snowflake1st
- BigQuery2nd
Redshift3rd- Databricks4th
- Microsoft Fabric5th
Azure Synapse6th- ClickHouse7th
Teradata–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BigQuery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snowflake5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Redshift5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Databricks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Fabric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ClickHouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Azure Synapse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Teradata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data warehouses
5 answers
Asked ChatGPT
“Which data warehouse should I use?”
Asked ChatGPT
“What are the best data warehouses?”
Asked ChatGPT
“What's the best data warehouse for data storage?”
Searched Google, AI Overview
“data warehouses”
Searched Google, AI Overview
“cloud data warehouse”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which data warehouses compete with Microsoft Fabric?
Share of searches by month for Databricks, BigQuery, Microsoft Fabric, ClickHouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Databricks | BigQuery | Microsoft Fabric | ClickHouse | Snowflake | Azure Synapse | Redshift | Teradata |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 15.7% | 15.7% | 12.8% | 1.7% | 1.4% | 0.51% | <0.01% |
| Nov 2025 | 52.6% | 15.8% | 15.8% | 12.8% | 1.4% | 1.2% | 0.47% | <0.01% |
| Dec 2025 | 57.3% | 14% | 14% | 11.5% | 1.5% | 1% | 0.51% | <0.01% |
| Jan 2026 | 50.9% | 15.3% | 15.3% | 15.3% | 1.7% | 1.1% | 0.51% | <0.01% |
| Feb 2026 | 52.5% | 15.8% | 15.8% | 12.8% | 1.4% | 1.2% | 0.53% | 0.02% |
| Mar 2026 | 52.5% | 15.8% | 15.8% | 12.8% | 1.4% | 1.2% | 0.53% | 0.02% |
| Apr 2026 | 52.6% | 15.8% | 15.8% | 12.9% | 1.4% | 0.95% | 0.61% | <0.01% |
| May 2026 | 54.2% | 16.2% | 13.2% | 13.2% | 1.2% | 0.97% | 0.95% | <0.01% |
| Jun 2026 | 57% | 14% | 14% | 11.4% | 1% | 0.84% | 1.7% | <0.01% |
| Jul 2026 | 52.7% | 15.8% | 15.8% | 12.9% | 1.2% | 0.77% | 0.93% | <0.01% |
| Aug 2026 | 54.6% | 13.3% | 13.3% | 16.4% | 1.2% | 0.8% | 0.36% | <0.01% |
| Sep 2026 | 58% | 14.2% | 14.2% | 11.6% | 1% | 0.7% | 0.25% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 550K | +22.2% | +3.4 points | |
| 2, moved from 3rd to 2nd | 14.2% | 135K | +22.7% | +0.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 14.2% | 135K | +22.7% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 11.6% | 110K | -18.5% | -4.8 pointsmoved from 2nd to 4th | |
| 5, held 5th | 1% | 9.9K | 0% | -0.2 points | |
| 6, held 6th | 0.7% | 6.6K | 0% | -0.1 points | |
| 7, held 7th | 0.25% | 2.3K | -20.4% | -0.1 points | |
| 8, held 8th | <0.01% | 30 | +50% | 0 points |
58%
Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +3.4 points.
2.
BigQuery14.2%
Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
14.2%
Moved from 4th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
11.6%
Moved from 2nd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -4.8 points.
1%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.7%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Redshift0.25%
Held 7th. 2.3K estimated branded searches, -20.4% vs prior month. Share -0.1 points.
8.
Teradata<0.01%
Held 8th. 30 estimated branded searches, +50% vs prior month. Share 0 points.
Compare popularity between Microsoft Fabric and its closest rivals
Every comparison with Microsoft Fabric
7 comparisons
How has branded search demand for Microsoft Fabric changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Fabric worldwide held steady at 135K.
- Across the 12 months ending September 2026, Microsoft Fabric’s share of searches among data warehouses worldwide decreased from 15.7% to 14.2%.
- Across the 12 months ending September 2026, Microsoft Fabric’s share of searches among data warehouses worldwide peaked at 15.8% in July 2026 and was lowest at 13.2% in May 2026.
How did search popularity change for data warehouses worldwide in September 2026?
6 changes
In September 2026, BigQuery overtook ClickHouse to rank 2nd among data warehouses worldwide, with 14.2% of the searches.
In September 2026, Microsoft Fabric overtook ClickHouse to rank 3rd among data warehouses worldwide, with 14.2% of the searches.
In September 2026, Databricks gained share of searches among data warehouses worldwide, from 54.6% to 58%.
In September 2026, ClickHouse lost share of searches among data warehouses worldwide, from 16.4% to 11.6%.
Redshift’s share of searches among data warehouses worldwide has lost ground for 3 months in a row, from 1.7% to 0.25% in September 2026.
Estimated monthly branded searches for Azure Synapse worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
How are Microsoft Fabric’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Microsoft Fabric’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- microsoftfabric
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Where does Microsoft Fabric compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Data warehouses | 3rd of 8 | 14.2% | Shown above |
| Data lakehouse platforms | 3rd of 5 | 16.1% | Show ranking |
Is Microsoft Fabric your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.