Brandwave

How popular isSnowflake in search?

In August 2026, there were an estimated 9.9K branded searches for Snowflake worldwide which is down 33.1% over the last 11 months. Snowflake holds 1.6% estimated Share of Search among data warehouses worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Databricks71.9%
  2. BigQuery17.6%
  3. Redshift7.9%
  4. Snowflake1.6%
  5. Azure Synapse1.1%
  6. Teradata<0.01%
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Which data warehouses compete with Snowflake?

Snowflake against data warehouses worldwide, by month

Share of Search by month for Databricks, BigQuery, Redshift, Snowflake. The figures are in the table below the chart.

View monthly share of search table
MonthDatabricksBigQueryRedshiftSnowflakeAzure SynapseTeradata
Oct 202565.6%19.7%10.8%2.2%1.8%<0.01%
Nov 202566.1%19.8%10.9%1.8%1.5%<0.01%
Dec 202570.2%17.2%9.4%1.9%1.3%<0.01%
Jan 202665.8%19.7%10.8%2.2%1.4%<0.01%
Feb 202667.4%20.2%9.1%1.8%1.5%0.02%
Mar 202666.1%19.8%10.9%1.8%1.5%0.02%
Apr 202667.6%20.3%9.1%1.8%1.2%<0.01%
May 202667.8%20.3%9.1%1.5%1.2%<0.01%
Jun 202672%17.7%7.9%1.3%1.1%<0.01%
Jul 202669.1%20.7%7.6%1.5%1%<0.01%
Aug 202671.9%17.6%7.9%1.6%1.1%<0.01%
Sep 2026——————

  1. 1.Databricks

    71.9%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.BigQuery

    17.6%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -3.2 points.

  3. 3.Redshift

    7.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Snowflake

    1.6%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Azure Synapse

    1.1%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Teradata

    <0.01%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between Snowflake and its closest rivals

How has branded search demand for Snowflake changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Snowflake worldwide fell from 14.8K to 9.9K.
  • Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data warehouses worldwide decreased from 2.2% to 1.6%.

How did search popularity change for data warehouses worldwide in August 2026?

  1. In August 2026, Databricks gained estimated Share of Search among data warehouses worldwide, from 69.1% to 71.9%.

  2. In August 2026, BigQuery lost estimated Share of Search among data warehouses worldwide, from 20.7% to 17.6%.

  3. Estimated monthly branded searches for Teradata worldwide fell 50% over 11 measured months, from 40 to 20 in August 2026.

  4. Estimated monthly branded searches for Azure Synapse worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Redshift worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

  6. Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

Where does Snowflake compete?

Snowflake is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Data warehouse platforms5th of 51.3%Show ranking
Data lakehouse platforms4th of 51.4%Show ranking
Data warehouses4th of 61.6%Shown above
Data marketplace platforms2nd of 52.1%Show ranking

How is Snowflake measured?

Brandwave collects information about searches that people make online using Snowflake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • snowflake data

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How the Brand Demand Index is measured

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