BigQuery vs Snowflake:Which is more popular by branded search?
In August 2026, BigQuery had more branded searches than Snowflake among data warehouse platforms worldwide. BigQuery was estimated to have 110K branded searches compared to Snowflake’s 9.9K, and held a 14.6% Share of Search versus Snowflake’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BigQuery or Snowflake?
Compare the platforms teams warehouse data in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BigQuery, Snowflake. The figures are in the table below the chart.
View monthly share of search table
| Month | Databricks | ClickHouse | BigQuery | Redshift | Snowflake |
|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 14% | 17.2% | 9.4% | 1.9% |
| Nov 2025 | 57.6% | 14.1% | 17.3% | 9.5% | 1.5% |
| Dec 2025 | 62.2% | 12.5% | 15.2% | 8.4% | 1.7% |
| Jan 2026 | 55.6% | 16.7% | 16.7% | 9.1% | 1.8% |
| Feb 2026 | 58.6% | 14.3% | 17.6% | 7.9% | 1.6% |
| Mar 2026 | 57.6% | 14.1% | 17.3% | 9.5% | 1.5% |
| Apr 2026 | 58.6% | 14.3% | 17.6% | 7.9% | 1.6% |
| May 2026 | 58.8% | 14.4% | 17.6% | 7.9% | 1.3% |
| Jun 2026 | 63.6% | 12.7% | 15.6% | 7% | 1.1% |
| Jul 2026 | 59.7% | 14.6% | 17.9% | 6.6% | 1.3% |
| Aug 2026 | 59.7% | 17.9% | 14.6% | 6.6% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the BigQuery and Snowflake comparison changed over the last 12 months?
3 findings
- BigQuery was ahead of Snowflake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BigQuery’s estimated Share of Search among data warehouse platforms worldwide moved from 17.2% to 14.6%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data warehouse platforms worldwide moved from 1.9% to 1.3%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for data warehouse platforms worldwide in August 2026?
3 changes
In August 2026, ClickHouse overtook BigQuery to rank 2nd among data warehouse platforms worldwide, at 17.9%.
In August 2026, BigQuery lost estimated Share of Search among data warehouse platforms worldwide, from 17.9% to 14.6%.
Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BigQuery’s and Snowflake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.