Brandwave

How popular isSnowflake in search?

In August 2026, there were an estimated 9.9K branded searches for Snowflake worldwide which is down 33.1% over the last 11 months. Snowflake holds 2.1% estimated Share of Search among data marketplace platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Databricks97.1%
  2. Snowflake2.1%
  3. AWS Data Exchange0.35%
  4. Datarade0.35%
  5. Datasembly0.06%
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Which data marketplace platforms compete with Snowflake?

Snowflake against data marketplace platforms worldwide, by month

Share of Search by month for Databricks, Snowflake. The figures are in the table below the chart.

View monthly share of search table
MonthDatabricksSnowflakeAWS Data ExchangeDataradeDatasembly
Oct 202595.7%3.1%0.62%0.4%0.08%
Nov 202596.4%2.6%0.51%0.41%0.08%
Dec 202596.5%2.6%0.51%0.34%0.07%
Jan 202695.8%3.2%0.51%0.4%0.08%
Feb 202696.4%2.6%0.51%0.41%0.07%
Mar 202696.3%2.6%0.51%0.51%0.07%
Apr 202696.2%2.6%0.51%0.62%0.08%
May 202696.8%2.1%0.41%0.62%0.06%
Jun 202697.6%1.8%0.28%0.34%0.05%
Jul 202697.1%2.1%0.41%0.35%0.06%
Aug 202697.1%2.1%0.35%0.35%0.06%
Sep 2026—————

  1. 1.Databricks

    97.1%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Snowflake

    2.1%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.AWS Data Exchange

    0.35%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  4. 4.Datarade

    0.35%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Datasembly

    0.06%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Snowflake and its closest rivals

How has branded search demand for Snowflake changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Snowflake worldwide fell from 14.8K to 9.9K.
  • Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data marketplace platforms worldwide decreased from 3.1% to 2.1%.
  • Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data marketplace platforms worldwide peaked at 3.2% in January 2026 and was lowest at 1.8% in June 2026.

How did search popularity change for data marketplace platforms worldwide in August 2026?

  1. Estimated monthly branded searches for AWS Data Exchange worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

  2. Estimated monthly branded searches for Datasembly worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

  3. Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  4. Estimated monthly branded searches for Datarade worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Snowflake compete?

Snowflake is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Data warehouse platforms5th of 51.3%Show ranking
Data lakehouse platforms4th of 51.4%Show ranking
Data warehouses4th of 61.6%Show ranking
Data marketplace platforms2nd of 52.1%Shown above

How is Snowflake measured?

Brandwave collects information about searches that people make online using Snowflake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • snowflake data

Do you work for Snowflake? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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